Pagination In SEO A Complete Practice Guide in 2023

In the world of Search Engine Optimization (SEO), every detail matters. From the content on your website to the way it’s structured, every element can impact your search engine rankings. And among all these aspects, there’s one aspect of website design that is often overlooked but can have a significant impact on SEO, and that’s Pagination. 

Yes, you heard it right: Pagination. 

So, in this article, we will discuss pagination in SEO and its importance in optimizing a website for search engines—some common pagination issues and how to fix them. And at the end, we will discuss certain few frequently asked questions.

So, let’s get started.

What Is Pagination In SEO?

In simple terms, Pagination in SEO refers to breaking up large sets of content or data into smaller, more manageable pages linked together. Pagination is used to make content more accessible and easier to navigate for users.

For example, let’s say you have an online store that sells clothes and a category for “dresses.”

You have 50 dresses to display, but showing all 50 dresses on one page would make the page load slowly and make it difficult for users to navigate.

Therefore, you break up the 50 dresses into ten pages, with five dresses on each page.

Importance Of Pagination In SEO

Here are a few things that explain the importance of pagination in SEO:

  • It helps Search Engines Understand Your Content Structure.

It’s a way to divide content into multiple pages, which can help search engines understand the structure of your content. 

Using pagination, you can create a logical hierarchy of content, which can help search engines crawl and index your pages more effectively.

  • Increases Crawlability And Indexability

Pagination in SEO can increase the crawlability and indexability of your content. Search engines can crawl and index your pages more efficiently by breaking your content into smaller, more manageable chunks. 

This can also reduce the load on your server, which can improve your website’s performance.

  • Enhances User Experience 

It can enhance the user experience by making it easier for users to navigate your content. Users can quickly jump to the page they want rather than scroll through a long content page. 

This can lead to higher engagement and lower bounce rates, both positive signals for SEO.

  • Helps Avoid Duplicate Content

It can avoid duplicate content issues by providing a clear signal to search engines about the relationship between pages. 

By using rel=”next” and rel=”prev” tags, you can indicate to search engines that your content is paginated rather than duplicate.

  • Facilitates Internal Linking

It can facilitate internal linking, which is an essential aspect of SEO. By linking to other pages within your site, you can help distribute link equity and improve the overall authority of your site. 

However, It can also help you create a logical hierarchy of internal links, guiding search engines through your site.

Which One’s Better? : Pagination Vs. Load More Vs. Infinite Scroll

Pagination In SEO Styles

Load More, Pagination, and Infinite Scroll are all methods for displaying content on a website, and each has its own positive and negative side.

Let’s understand each one of them in detail:

  • Pagination

This method breaks the content into multiple pages, each displaying a specific number of items. Users can navigate through the pages using links or buttons.

Pagination is suitable for organizing large amounts of content and allows users to easily find specific information. However, it can be frustrating to navigate through many pages, and it can negatively impact user experience if not implemented well.

  • Load More

This method allows users to load more content without leaving the page. A button or link is provided, and when the user clicks it, more content is loaded.

Load More reduces the number of clicks required to view content and provides a good user experience. However, it can negatively impact page load time, especially if a lot of content needs to be loaded.

  • Infinite Scroll

This method continuously loads content as the user scrolls down the page. The user doesn’t need to click any buttons or links; content is dynamically loaded as they scroll.

Infinite Scroll is suitable for providing a seamless user experience and reducing the need for clicks. However, it can make it difficult for users to find specific information and negatively impact page load time if not implemented well.

Common Pagination Issues And How To Solve It

Here are seven common pagination issues and a solution for solving them:

Duplicate Content


When you have paginated content, there is a risk of creating duplicate content issues. This happens when search engines index multiple versions of the same content, which can result in lower rankings for your site.

To avoid duplicate content issues, use the rel=”next” and rel=”prev” tags to indicate the relationship between pages. You should also use canonical tags to indicate the preferred version of your content. This tells search engines which page to index and avoids duplicate content issues.

Crawl Budget Depletion

If you have many paginated pages, search engines may spend too much time crawling them, which can lead to crawl budget depletion. This means that search engines may not have enough resources to crawl other vital pages on your site.

Using the robots.txt file to block search engines from crawling unnecessary paginated pages to avoid crawl budget depletion. You can also use the rel=”nofollow” attribute on pagination links to prevent search engines from following them.

Poor User Experience

If your pagination is challenging or confusing, it can result in a poor user experience. This can lead to higher bounce rates and lower engagement, negatively impacting your SEO.

To improve the user experience, make sure your pagination is easy to use and intuitive. 

Use clear labels and provide navigation options to help users move through your content. You can also use infinite scrolling or load more buttons to create a seamless browsing experience.

Slow Page Load Times

It can increase the number of HTTP requests and page load times, negatively impacting your SEO. Slow-loading pages can result in higher bounce rates and lower engagement.

To improve page load times, optimize your images and other media files. You can also use lazy loading to delay the loading of images until needed. Use a content delivery network (CDN) to deliver content to users faster.

Indexing Issues

Sometimes search engines may not index all of your paginated pages, resulting in incomplete or inaccurate search results.

To ensure that all of your paginated pages are indexed, use a sitemap that includes all of your pages. You can also use the Fetch as a Google tool in Google Search Console to check for indexing issues.

Incorrect pagination URLs

If your pagination URLs are incorrect or inconsistent, it can confuse search engines and make it difficult for them to crawl and index your pages.

Use a standard URL structure that includes the page number or other relevant information to ensure that your pagination URLs are correct and consistent. Use rel=”canonical” tags to indicate the preferred version of your content and avoid duplicate content issues.

Lack Of Structured Data

Without structured data, search engines may not understand the relationship between your paginated pages, which can lead to indexing and ranking issues.

To help search engines understand the relationship between your paginated pages, use structured data such as markup. This can help search engines identify the relationship between pages and improve the accuracy of search results.

More Reads- 10 SEO Audit Tools To Help You Optimize Your Website In 2023


How Do I Know If My Pagination Is Causing SEO Problems?

You can use tools like Google Search Console to check for crawl errors and duplicate content issues on your paginated pages. If you notice any issues, you may need to adjust your pagination strategy to avoid these problems.

Can I Use JavaScript For Pagination?

While it’s possible to use JavaScript for pagination, it’s generally not recommended. Search engines may be unable to crawl and index JavaScript-based pagination, which could lead to SEO issues.

It’s generally better to use server-side pagination techniques that are more easily crawled and indexed by search engines.

Final Thoughts

By implementing these best practices, you can ensure your pagination in SEO is optimized for users and search engines. With a well-designed pagination system, you can improve your website’s overall usability and SEO, making it more attractive to both users and search engines alike.

Still, if you face any difficulties, please leave your questions in the comment section. We will be happy to answer you.

Thanks for reading 🙂

Also, Read – What Are SEO Breadcrumbs, And Why Should You Use Them?

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