As a digital marketer, you must have heard of Squarespace and its features. No doubt, it’s one of the best ways to create and optimize your website. However, a lot of people find it difficult to do SEO on Squarespace websites. Especially when they shift from WordPress to Squarespace. It is the reason we are here with this blog to clear all of your doubts about optimizing your Squarespace website and getting the most out of it.
What Is Squarespace SEO?
Squarespace is a popular website builder that offers a range of features and tools to help optimize your website for search engines. While Squarespace provides some built-in SEO functionality, it’s important to understand how to maximize its potential.
Keep in mind that SEO is a continuous process and that results do not appear immediately. Keep current with SEO best practices, track the effectiveness of your website using analytics tools, and make necessary tweaks to boost the SEO of your Squarespace website.
Squarespace is one of the most user-friendly and easy-to-use services. It does come with a bunch of essential features:
Good Site Speed:
Squarespace provides a fast website speed, which gives users a seamless experience.
The best part about Squarespace is its responsiveness to different devices. It automatically adjusts your website contents according to different screen sizes, so that the user doesn’t find any issues.
Squarespace offers a pack of bunches, which can be moved, placed, and customized accordingly.
Squarespace comes with excellent customer support, which most of the other hosting services lag.
Squarespace neatly indexes all your links and URLs with an SEO-friendly interface.
Squarespace SEO: Quick & Easy Steps To Follow
So, as you already know about the features offered by Squarespace, here are the best tricks to optimize your Squarespace Website and help it rank higher in SERPs.
Keyword research is the most crucial step while optimizing your website for SEO, as it is the only way users will discover you.
You can Google your niches and check out your competitors’ websites. Then create a list of keywords related to your website and content. If you don’t find proper words, you can go with related phrases.
Never overuse keywords. It can have opposite impacts. Instead, you can use the keywords in the main title once and then a couple or more times in the main body.
Optimize Domain Name
When optimizing your domain name for Squarespace SEO, choose a relevant, concise, and memorable name that may include keywords if appropriate. Use a well-known top-level domain (TLD) like .com, avoid trademark infringement, and consider incorporating location if targeting local SEO.
Example: If you have a bakery business in New York City called “Delicious Treats,” a suitable domain name could be “delicioustreats.com” or “nycdelicioustreats.com” to reflect your brand and target local customers.
Remember that while your domain name is a small part of your overall SEO strategy, it can still have an impact on your website’s visibility and brand recognition. Choose a domain name that aligns with your business goals and represents your brand effectively.
Optimizing Your Title
Your headline is what describes your website the most, in the least words. It should explain what your website is all about and not just a nickname you give to your website as it will show up in the SERPs.
For example, a title named ‘Best gaming peripherals for your computer’ explains much more than a title called ‘Computer Peripherals.’
Do proper keyword research and include that in your headline so that both the users and search engines can recognize your website.
Algorithms are getting more advanced day by day. And, in such situations, keywords and titles are not the only things to focus on. You’ll need to provide valuable content that can answer the users’ questions. That’s what you must have noticed in the top-ranking websites. They follow a strong content strategy and focus on providing unique, quality content that provides value.
Focus on the user’s needs, and write in a simple natural language. Don’t overuse words or phrases. Instead, use different words related to your content and make it enjoyable.
Using Keywords In Meta Descriptions
Meta descriptions are the short descriptions or summaries of your website that appear on the SERP with the links. Yes, it cannot have as much impact as keywords or quality content. However, it can easily encourage your users to click on your link.
Include the important keywords and write a to-the-point summary of your website to help users identify the contents and visit your website.
Using short and simplified URLs also becomes important while optimizing your website for SEO. If you already have a long URL, you can shorten it by removing the unnecessary words.
It can help your users easily remember your link for situations they haven’t copied it. You can even use hyphens (-) or underscores (_) for better readability.
For example, A blog title with ‘Best core exercises’ can have a URL like, ‘www.exercise.com/blog/best-core-exercises.’
Shorting out the emails also has other advantages, like it can help your users share your links on different social platforms with character limits.
Optimizing images for SEO is quite underrated but can have significant impacts. Image searches are becoming famous these days. Hence, you also need to optimize your photos to show up whenever a user searches for something related to your business.
It’s always preferred to have images of fewer resolutions to don’t require much time to load. Not even too low, which will make it hazy when displayed on a big screen.
Enable Accelerated Mobile Pages
AMP or Accelerated Mobile Pages may not be such an impactful SEO strategy, but it can increase traffic drive to your website. AMPs are pages that load much faster than regular websites in mobile searches. Search engines rank these websites, which ultimately helps to drive more traffic.
On Squarespace, enabling AMPs often changes the structure of your website. Hence, before you hop in and enable AMP on your website, check the preview and verify if it’s up to the mark.
Get Rid Of Plagiarized Or Duplicate Content
Plagiarised or duplicate content is never healthy for your website. Posting plagiarized content can result in penalties. Even the URLs can also compete in plagiarism. Hence, it’s always essential to remove every duplicate content and post unique stuff on your website.
You can check your content on different plagiarism checker tools such as 1text.com, Copyscape, screaming frog, etc.
Optimize For Voice Searches
Voice assistants like Alexa, Google Assistant, etc., are very popular today. So are voice searches. Hence, it’s also essential to optimize your content for voice searches.
Focus on a simple conversational tone. People generally ask ‘Who,’ ‘When,’ ‘How,’ and ‘What’ questions on voice. Hence prepare detailed content that can quickly answer who, what, how, and what questions about your product or services.
People search in a simple conversational language on voice. Hence, focusing on long trial phrases also becomes important.
Use of Squarespace SSL
While browsing websites, you must have noticed https:// or HTTP:// before website URLs, which indicates that the website has an active SSL certificate.
SSL or Secure Sockets Layer, which helps to encrypt the links between the website and browser. Search engines prioritize these websites and show them before the other sites. Hence, the use of SSLs becomes obvious, especially when Squarespace offers this for free.
Is Squarespace or WordPress better for SEO?
Both Squarespace and WordPress have the potential to be optimized for SEO, but there are some differences to consider.
Squarespace is a website builder known for its user-friendly interface and design-oriented features. It provides built-in SEO functionality and offers a simplified approach to optimizing your website. Some benefits of Squarespace SEO include:
- Squarespace is easy to use, even for beginners. It offers a drag-and-drop interface and pre-built templates, making it accessible for users without technical skills.
- Squarespace takes care of technical aspects such as mobile responsiveness, site speed, and security, which are important for SEO.
- Squarespace SEO provides built-in features like customizable URLs, meta tags, XML sitemaps, and image alt tags, which are essential for optimizing your website for search engines.
WordPress is a highly customizable content management system (CMS) that powers a significant portion of the internet. It offers more flexibility and control over your website’s SEO. Some benefits of WordPress for SEO include:
- WordPress allows you to customize every aspect of your website, including themes, plugins, and code. This flexibility enables you to implement advanced SEO techniques and optimize your website according to your specific needs.
- WordPress has a vast ecosystem of plugins, such as Yoast SEO and All in One SEO Pack, that provide extensive SEO features.
- WordPress has a large and active community, providing a wealth of resources, tutorials, and forums dedicated to SEO.
the choice between Squarespace and WordPress depends on your specific needs and preferences. If you prioritize simplicity and ease of use, Squarespace may be a suitable choice. However, if you require more customization options and advanced SEO capabilities, WordPress may be a better fit.
So, here are the best tips you can do to optimize your Squarespace SEO. Overall, you’ll need a secure website with no plagiarism issues, good load speed, and finally, it should provide value to the user. Moreover, you can use different marketing platforms to promote your website and help drive more traffic to it.