10 Tips For Developing & Selling Online Courses

Do you wish to develop and sell online courses? This blog will discuss some steps for developing and selling online courses. The introduction of remote learning has accelerated the education industry. Apart from catering to the demands of modern industry, it eases the exchange of knowledge from all over the world. All this is possible through the medium of online courses. The creation of an online course is, however, a tough job. It needs a specific set of instructions to be followed.

10 Tips For Developing & Selling Online Courses

Selling online courses can be a great way to share your knowledge and expertise while earning an income. Read this write-up about the best tips for developing and selling online courses. 

Choose The Best-Selling Topics

Sell the value of something to sell it. It means the product or service you’re willing for selling online courses should have value. First of all, ensure that the topic is one that you love. It is also essential to think out of the box. Numerous topics can be taught. 

  • An experience would be an add-on in this step. It is not mandatory but still a good point. 
  • Gather all the skills that you can deliver. Ensure their feasibility in the current marketplace. 
  • Never forget to find out your target audience. It is essential to achieve remarkable sales. 

To choose an online course topic that sells, follow these key steps:

Find Your Areas Of Competence And Interests

Think about your areas of knowledge, skill, and competence. Look for subjects to teach that you are enthusiastic about. The content of the course will be more engaging for students because of your enthusiasm.

Do Some Market Research On That Topic

Research the market and analyze eCommerce trends to see if there is enough interest in the topic you are thinking about. Take advantage of resources like Google Trends for SEO, keyword research tools, or popular online learning platforms to look for keywords and trends related to your proposed course topic. By examining eCommerce trends, you can gain insights into consumer preferences, market demands, and emerging opportunities, which will help you tailor your course content to meet the needs of your potential customers effectively.

Analyse The Niche’s Level Of Competitiveness

Analyse the competition in your chosen niche.  While some competition is good and shows there is interest in the topic, you want to make sure you can stand out and provide your students with a special value proposition.

Narrow Down Your Topic To A Specific Niche

Refine your course topic by focusing on a specific niche or sub-topic within your broader expertise. Narrowing down your topic allows you to target a specific audience and position yourself as an expert in that particular area.

Establish Definite Course Learning Objectives

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The goals and learning outcomes for your course should be made very clear. Describe the precise abilities, information, or outcomes that students will acquire after finishing your course. This aids in efficiently marketing your course.

Validate Your Course Idea Through Market Research

Perform market research to validate your course idea before spending the time and resources necessary to create it. Engage with your target audience, get their feedback, and determine whether they’d be willing to pay for the course.

Develop A Unique Value Proposition For Your Course

Find out what makes your course stand out from similar resources or competitor courses. Decide what distinguishes your course from others, such as a special teaching technique, real-world applications, extra materials, or special bonuses.

Consider Your Target Audience’s Demographics And Pain Points

Understand your target audience’s demographics, including their age, educational background, professional experience, and pain points. Make sure the information in your courses and marketing materials speaks to their needs and goals.

Align With Industry Trends And Emerging Topics

Stay informed about industry trends and emerging topics within your field. Think about how you might include contemporary and relevant topics in your course to draw students looking for the most recent information and abilities.

Test And Iterate Based On Learner Feedback

To gather feedback and verify your assumptions, start a pilot programme or launch a minimal viable version of your course. Iterate and improve your course content and marketing strategy as necessary based on student feedback and market response.

Remember, while choosing a course topic that sells is important, it’s equally essential to select a topic that you are knowledgeable and passionate about. Finding the right balance between market demand and personal expertise will increase your chances of creating a successful online course.

Use Statistics For Market Research

Market research is the need of every operation to launch any product or service in your ‘selling online courses’ business. Besides demand prediction, it offers insight into the current choice of the people in that specific market. This can be made possible through the use of statistics.

  • Use applications like Google trends to confirm the high demand for your idea. For example, keywords such as Yoga classes gained popularity during the pandemic.
  • Keep an eye on the search volume of your proposed topic. Proceed only if your course idea has high searches. 
  • Find out the most asked questions about your idea. For example, people may look for baking if you introduce a cooking course. Include such things in your course.  

Create Learning Outcomes 

Women Taking E Learning  Courses

Learning outcomes don’t need any extensive explanation. The term is enough to convey the importance. Of course, a course is defined by the outcome it delivers. Therefore, these are the questions that you need to answer. 

  • Is there any skill impartation that is possible through your course? If yes, what are the market’s scope and need for that skill? 
  • Will it deliver any new topic to the market? Is that new topic a valuable addition as per the current scenario? 
  • Which skills or extra things would students be able to acquire by the end of the course? 

Create Quality Content 

There is plenty of content available on the internet, books, guides, and other sources. The question is how to shape and structure your content. For this purpose, you would need these factors to consider. 

  • Ensure that your content is accurate, updated, and matches the standards of the current market. 
  • By optimizing your content, you can improve its visibility, relevance, and appeal to your target audience. Incorporate relevant keywords and SEO best practices to increase the discoverability of your course in search engines.
  • The outcomes of learning your content should be ensured. Try to answer the questions not answered by your competitors. Try to fill the gaps and focus on the burning queries. 
  • Having a pre-existing social media page and blogs can help ease this step. This will reduce the difficulty in sorting out the content. 

Decide On The Course Structure

Structuring your course is very important. It involves laying out the fundamental modules. This is one of the complicated things to do while preparing for your course. Check out the main things involved in the course structure planning. 

  • You could use an instructional storyboard for inspiration. It will save you time by keeping a note of the critical points that you need to include. 
  • Decide the chapter-wise lessons that you need to deliver. Do you need to begin from scratch or the middle? 
  • Ensure you offer the content and structure per the general levels- beginners, intermediate, and advanced. 

Qualitative Course Tutorials/Videos 

You would be offering your course through video tutorials for many advantages. Therefore, videos need to be professionally recorded. Edited and shared. Here is what you need to focus on while making videos. 

  • Use the best lighting, recorders, and video editing software. There are plenty of tools that serve the purpose of editing professionally. 
  • You can do it by organizing everything in a video recording studio. Focus on the surroundings. 
  • Noise cancellation is significant. Ensure this in the video recording tool you choose. 
  • Develop an engaging teaching style with storytelling, examples, and visuals.
  • Develop an engaging teaching style with storytelling, examples, and visuals.
  • Choose a reliable platform for hosting and delivering your course tutorials/videos.

Pricing Models

The price of your course is also a roller coaster ride with fluctuating factors. These ups and downs are due to various factors. This may be due to the market scenario. Your course’s on-demand and others. However, there are some do’s and don’ts while charging for your course. 

  • You should not consider the length of the course while charging a fee. Its length has nothing to do with the price, so check its quality. 
  • Never imitate the prices set by your competitors. Set your own after observing everything. 
  • Check whether it will be a lead magnet or not. Besides, will it be a source of your primary/ active income or passive income? 

Online Courses Platform 

There are hundreds of platforms that enable interaction, communication, and sharing. The most popular online course platforms are Skillshare, Mindvalley, Coursera, Udemy,  Edx, and Udacity. However, each online course platform has its own pros and cons. 

  • All these platforms charge a specific maintenance fee for the distribution of your course. 
  • You can use the self-hosted platform if you want to bear only the domain and hosting charges. 
  • Look at your requirements before finalizing the best online course platform to distribute your course. 
  • Many platforms offer free trials or demos. Take advantage of these to test the platform’s features, usability, and overall suitability for your needs.
  • Verify if the platform offers a mobile-friendly and responsive design, allowing learners to access courses on different devices.

LinkedIn Marketing 

Social media is the hub of infotainment and communication. However, there are some specific social media platforms for such purposes. Share your course on specific social media platforms. Go for LinkedIn. It is one of the best marketing platforms to connect with professionals for networking and professional purposes.

With its focus on business-to-business (B2B) interactions, LinkedIn provides a valuable opportunity to showcase your online courses to a targeted audience of professionals who are seeking to enhance their skills and knowledge.

Utilizing B2B LinkedIn marketing strategies can help you effectively promote your courses, engage with professionals in your industry, and build valuable connections that can lead to increased course sales and business opportunities.

  • Hire a specialized designer to create attractive posts that convey your message in fewer words and more graphics. 
  • Make a video demonstrating the course preview. You can explain the best features that drive sales. 
  • You can make use of the LinkedIn sales navigator. It offers many advantages, such as prospects, customers, and others. 
  • Consider using LinkedIn’s advertising platform to promote your online courses to a targeted audience. LinkedIn ads allow you to specify your audience based on criteria such as job title, industry, or location, ensuring your course promotions reach the right people.

Gathering Feedback 

After everything is done, it is essential to gather feedback. This is what you can do for feedback. It will be fuel for the journey of your post-course launch. As it proceeds, it will bring out your course’s good and bad points. 

  • Connect with your audience through social media and ask for reviews. Go live and have a face-to-face interaction. 
  • Organize community get-ups to get suggestions and other discussion points with the users. 
  • If launching the course as an application, focus on the reviews. Keep in touch with the users and rely on their complaints/suggestions. 
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Why Selling Online Courses Is A Viable Business Opportunity?

Selling online courses presents a viable and rewarding business opportunity, enabling you to share your knowledge, impact lives, and generate income in a scalable and sustainable manner in the digital age for several reasons.

Global Reach and Scalability

With the internet, you can reach a global audience and scale your business without the limitations of physical locations or time zones. This allows for unlimited growth potential and increased revenue opportunities.

Flexibility and Passive Income

Online courses offer scheduling and workload flexibility. As students sign up and access the materials after your course has been created, passive money can be generated, giving you a stable revenue stream with less ongoing work.

Expertise Monetization

Selling online courses allows you to leverage your expertise and knowledge in a specific field or topic, transforming it into a valuable educational product. You can share your unique insights, skills, and experiences with a broader audience and get compensated for your expertise.

Growing Demand for Online Learning

The demand for online education is continuously increasing as people seek flexible and accessible learning options. Online courses provide convenience, self-paced learning, and the ability to acquire new skills or knowledge from the comfort of one’s own home.

Engaging Learning Experiences

Well-designed online courses can provide interactive and engaging learning experiences through multimedia content, quizzes, assignments, and discussion forums. This fosters better learning outcomes, higher student satisfaction, and increases the likelihood of positive word-of-mouth referrals.

What Are The Most Profitable Ways To Sell Courses Online?

Online Course Platforms

Utilize established online course platforms like Udemy, Coursera, Teachable, or Skillshare. These platforms have a large user base and provide built-in marketing and payment systems. However, keep in mind that they may charge fees or take a percentage of your course sales.

Self-Hosted Website

Create your own website using a learning management system (LMS) or e-commerce platform. This gives you more control over pricing, branding, and course delivery. You can use tools like WordPress with LMS plugins or dedicated platforms like Thinkific or LearnDash.

Also Read This – How To Create A Website From Scratch

Membership Sites

Offer your courses as part of a membership site, where learners pay a recurring fee for access to your courses and additional content. This model can provide consistent and recurring revenue, but it requires ongoing content creation and community management.

Joint Ventures and Affiliate Marketing

Collaborate with influencers or industry experts to promote and sell your courses to their audience. This can help you reach a wider customer base and leverage their existing trust and credibility. Consider offering affiliate commissions for successful course referrals.

Corporate Training and B2B Sales

Target businesses and organizations that require training for their employees or specific industry certifications. Develop specialized courses and negotiate partnerships or bulk sales with corporate clients for higher revenue potential.

Source: YouTube

How Much Money Can You Make Selling Online Courses?

The potential income from selling online courses can vary significantly depending on several factors, including the quality and uniqueness of your content, the size and engagement of your audience, your marketing efforts, pricing strategy, and the demand for your course topic. While it’s difficult to provide specific figures as it can vary widely, here are some general considerations:

  1. Course Pricing: The price you set for your course will directly impact your earnings. Higher-priced courses may generate more revenue per sale, but they may also have a smaller audience size. Lower-priced courses may attract a larger number of students but may result in lower individual earnings. Finding the right balance between price and value is crucial.
  2. Audience Size: The size of your target audience plays a significant role in your earning potential. A larger audience increases the potential for more course sales. The marketing process is crucial in effectively reaching and expanding your audience. By implementing effective marketing strategies and building a strong online presence, you can attract more potential customers and expand your reach, ultimately boosting your earning potential.
  3. Course Quality and Unique Value: Your course’s content’s uniqueness and quality can increase demand and support higher prices. Your course may fetch higher costs and draw more paying students if it provides insightful knowledge, useful skills, or answers a market need.
  4. Marketing and Promotion: Effective marketing strategies can significantly impact your course sales. Utilizing various marketing channels, such as social media, content marketing, email marketing, partnerships, and paid advertising, can help reach a larger audience and increase sales potential.
  5. Multiple Courses and Revenue Streams: Selling multiple courses or offering additional products, such as coaching, consulting, or supplementary resources, can diversify your revenue streams and increase your overall earnings.


Learning and teaching are complex. However, once you revise the points given here, it will be easy. Throughout the write-up, we went through eleven steps that would act as a bridge for a successful course launch. It may take more research and advice to maintain consistency in this plan. Stay updated with more informative tips through our blogs

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