What Feature Is Required to Track Customer Search Terms on a Website

Do you understand what feature is required to track customer search terms on a website? It is a pivotal aspect of optimizing user experience. This analysis can be used to refine your website’s content, design, and user experience to increase customer loyalty and conversion rates. 

So, in this article, we’ll expose the necessary features required to track customer search terms on a website. Plus, we’ll discuss their importance and how you can integrate them into your website.

What Are Customer Search Terms?

Customer search terms are those words or queries that customers type on your website’s search bar to locate relevant resources or pages. 

Say a new lead lands on your website and is interested in your pricing. All they need to do is type “pricing package” or “pricing” in your website’s search bar, if available. These queries are called search terms.

And if you don’t have a search bar, customers can just navigate to your menus and click the links you provide. The anchors for these links can also be considered a secondary search term.

Similarly, people look for resources on search engines by typing in their queries or questions. So, if you plan to collate search terms to analyze your customer intent and provide better services, you should be allowed to do more than on your website alone.

The Importance of Tracking Customer Search Terms

Here is why tracking customer search terms is essential:

  • Understanding User Intent

Gaining insight into the queries typed into your search box can give you great insight into what users seek. Utilizing this knowledge to customize your content and services to match their demands can increase user satisfaction and involvement.

  • Improving Content Relevance

Let’s say you’ve got a website filled with content, but you’re unsure if it hits the mark. Tracking customer search terms acts like a spotlight on your content’s performance. It informs you of what’s popular and what isn’t. 

By studying these terms, you can find content gaps and produce fresh works that connect with your audience. This keeps your website fresh, relevant, and primed for SEO success.

  • Boosting SEO Strategies

It’s no secret that search engines love relevant content. When you’re in tune with your visitors’ search terms, you’re handing Google a roadmap to your site’s SEO success. 

You can optimize your content, improve your rankings, and boost organic traffic using the right keywords. 

  • Enhancing User Experience

Have you ever visited a website and needed help locating the required information? I know that’s annoying. When you know what feature is necessary to track customer search terms on a website, you can offer a powerful search function. 

This swiftly guides users to what they want, making their experience smooth and delightful. Satisfied users are inclined to remain and become loyal customers.

  • Staying Ahead of the Curve

The digital landscape is constantly changing. What’s in demand today might be something other than tomorrow. By consistently tracking customer search terms, you stay ahead of trends. 

You adapt, evolve, and remain relevant in a dynamic online world. It’s like having a crystal ball to foresee what your audience wants next.

Importance of Tracking Customer Search

What Feature Is Required to Track Customer Search Terms on a Website

Let’s delve deeper into what feature is required to track customer search terms on and outside your website.

Site search

A website search bar enables customers to look for particular details. It is like Google’s search option; however, it is specific to your site’s content. For example, if you manage an e-commerce Software as a Service platform, users use this search bar to locate certain goods or data on your website. 

To implement it effectively, ensure the prominently placed search bar provides auto-suggestions and tracks what users search for. Analyze the data to identify popular search terms and optimize your content accordingly.

User-Generated Content Analysis

User-generated content includes reviews, comments, and forum discussions contributed by your website’s users. By analyzing this content, you can gain insights into what topics and search terms resonate with your audience outside your website.

For example, if you notice multiple users praising a specific feature in their comments, it’s a clue that this feature is essential to your audience. To implement this, monitor user-generated content regularly, identify recurring keywords or phrases, and incorporate them into your content strategy.

Google Analytics Search Queries

Google Analytics provides valuable data on the search terms users enter on search engines to find your site. This data is essential for understanding organic search traffic. 

Start by integrating Google Analytics with your website, navigating to the “Search Queries” section, and reviewing and enhancing your content for the search terms that directed users to your site, thereby improving your SEO.

On-Site Behavior Analysis

This involves studying how users interact with your site after performing a search. For example, if users frequently search for “customer support” and click on the “Contact Us” page, it indicates they seek support. 

Use tools like Hotjar to track user behavior, then tailor your content and navigation to meet their needs effectively.

Conversion Tracking

Conversion tracking allows you to attribute conversions (e.g., sign-ups, purchases) to specific search terms. For example, if “free trial” is a high-converting search term for your SaaS business, you’d want to optimize for it. 

You can implement conversion tracking by setting up goals and e-commerce tracking in Google Analytics. This allows you to see which search terms drive valuable actions on your site.

Customer Surveys And Feedback

Gathering input from users through surveys and feedback forms can reveal their search habits and preferences. For instance, you could ask users which search terms they commonly use to find information on your site. The results you get can be used to improve your content.

Tools For Effectively Collecting Customer Search Terms

Here are few essential tools for tracking customer search terms on your website:

  • Google Analytics And Search Console Tool

Google Analytics can look great at how people behave on your website, including what search queries they use to land on your pages. To further track search terms, Google Search Console provides information such as the queries that generate impressions and produce clicks on Google. These tools are essential for creating a successful search term tracking strategy.

  • User Behavior Analytics And Heatmaps Tools

Tools like Crazy Egg and Hotjar allow you to visually analyze user interactions on your site, including where users click and scroll after performing searches. This data helps you optimize your website layout and content placement.

4 Things To Keep In Mind When Tracking Customer Search Terms

Before tracking customer search terms, whether on your website or not, you must keep the following in mind.

  1. Data Protection and Privacy

Ensuring data protection and privacy is paramount when tracking customer search terms. Abide by data protection regulations, such as GDPR or CCPA, to safeguard user information. Implement robust security measures to protect the data you collect, and be transparent about your data collection practices by providing a clear privacy policy.

  1. Use Cookies to Let Customers Know You Track Their Search Terms

Employ cookies responsibly to inform customers that you’re tracking their search terms for analytical purposes. A cookie consent banner can notify users and seek their consent to track their behavior. This transparency builds trust and ensures compliance with privacy regulations.

  1. Leverage Search Terms Analytics Report to Optimize UX and CX

Examine how consumers search, what they look for, and how this influences their user experience (UX) and customer experience (CX). Use these findings to improve your website’s navigation, content placement, and general design to fulfill user expectations.

  1. Continuously Track and Review Customer Search Terms

Monitoring and reviewing customer search terms is essential for maintaining a relevant and user-centric website. Regularly analyze the data to identify trends, shifts in user behavior, and emerging topics. Use this information to adapt your content strategy, search features, and user interface to serve your audience’s evolving needs better.

By addressing these points, you can maintain a balance between tracking search terms for optimization and respecting user privacy while continually improving the user experience on your website.


Determining “what feature is required to track customer search terms on a website?” enhances the online experience for various users. Knowing what feature is required to track customer search terms on a website moves you closer to providing a better online experience for your new leads, existing customers, and clients. This can in turn boost your sales and conversions.

Start by building a robust search functionality on your website and linking it to an analytic tool. Employ the help of automation tools like Google Search Console and Hotjar for effective search term mapping outside your website. Finally, implement data safety precautions and let your customers know you track them.

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