What Does An SEO Agency Do

What does an SEO agency do? What are the benefits of working with one? These are questions that we will answer in this blog post. SEO, or search engine optimization, improves the visibility and ranking of a website or web page in search engine results pages (SERPs). There are many misconceptions about SEO agencies, so let’s define the term. An SEO agency is a company that provides services to help improve a website’s visibility and rank in SERPs. They typically offer a wide range of services, including keyword research, site audits, link building, content creation, and more.

What Exactly Is An SEO Agency?

A company or organization that specializes in providing services that focus on improving a website’s exposure and search engine rankings using search engine optimization (SEO) methods is known as an SEO agency.

An SEO company’s main objective is to assist businesses and websites in boosting their organic (unpaid) search engine traffic to attract more potential clients or visitors.

Professionals with expertise in keyword research, on-page optimization, off-page optimization, content development, link building, technical SEO, and analytics work for SEO agencies.

To create successful strategies that can raise the ranking of their client’s websites in search engine results pages (SERPs), they stay current with the most recent trends and algorithm updates in search engines.

What Does SEO Stand For?

SEO stands for Search engine optimization and is the practice of optimizing a website to improve its rank in search engine results pages. The main aim of SEO is to increase visibility and organic traffic to a site.

Can SEO Agencies Help With Local Businesses?

Yes, SEO agencies can help local businesses. Local search engine optimization (SEO) is an essential component of SEO that is specially created to increase a company’s online presence within its local community or targeted geographic area.

Local SEO strives to link businesses with nearby prospective clients actively looking for goods or services in that area.

SEO agencies can assist local businesses in several ways:

  • Google My Business (GMB) Optimization
  • Local Keyword Research
  • Local Citations and Directory Listings
  • Local Link Building
  • Localized Content Strategy
  • Local Reviews and Reputation Management
  • Mobile Optimization

What Does An SEO Agency Do For You?

SEO agencies offer a wide range of services, but the main goal is to improve visibility and organic traffic.

  • Communicate With You

The first step is always to communicate with the client. The SEO agency will want to know your goals, target audience, and any budget you have in mind. This will help them determine which services would be most beneficial for you.

  • Audit Your Site

After communication comes the site audit. The SEO agency will analyze your website to see where it needs improvement. This includes things like site structure, content, backlinks, and more.

  • Outline Objectives

After the audit is complete, the SEO agency will outline objectives. You should focus on these goals to improve your website’s rank.

  • Carry Out Keyword Research

One of the essential steps in SEO is keyword research. The agency will use various tools to find the best keywords for your website. They will also look at search volume and competition to determine which keywords are most worth targeting.

  • Analyze Any Penalties Affecting Your Site

In the event that your website faces penalties from search engines, an SEO agency will conduct a comprehensive analysis of the situation. Subsequently, they will develop a strategic plan to restore your site’s rankings and overall performance, ensuring it gets back on the right track.

  • Analyze Your Current Link Profile

Assessing your current link profile is crucial for your website’s SEO performance. An SEO agency will thoroughly examine your existing links and seek opportunities to enhance them, ultimately aiming to boost your website’s search engine rankings.

  • Optimize Existing Content

The agency will enhance your website’s performance by optimizing any pre-existing content. This entails refining elements such as title tags, meta descriptions, and header tags to boost your website’s overall effectiveness.

  • Optimize Site Structure

A crucial aspect of search engine optimization (SEO) involves improving your website’s structure. This encompasses elements such as optimizing breadcrumbs, refining URL structure, and enhancing navigation.

  • Do Other Technical SEO

Technical SEO involves a multitude of intricate tasks, such as configuring Google Analytics and setting up XML sitemaps. These technical aspects are skillfully managed by the agency, ensuring your website’s optimal performance.

  • Create New Content

To enhance your website’s ranking, a valuable strategy is to continually produce new content. The SEO agency will collaborate with you to brainstorm ideas for fresh blog posts, infographics, and other engaging content types.

  • Build Links

Link building plays a pivotal role in SEO success. The agency will assist in acquiring high-quality backlinks from authoritative websites, strengthening your site’s credibility.

  • Outreach

In an effort to expand your online presence, the agency will proactively reach out to websites and bloggers within your industry, striving to secure valuable inbound links to your website.

  • Monitor Brand Mentions

Vigilance over brand mentions is crucial. Employing various monitoring tools, the SEO agency will continuously track references to your company or website across the digital landscape.

  • Monitor Results

Constantly evaluating your website’s ranking and traffic metrics is part of the agency’s routine. They will regularly provide updates on the progress achieved.

  • Report On Results

At the close of each month, the SEO agency will furnish you with a comprehensive report detailing the undertaken tasks and the outcomes attained during that period.

Do SEO Agencies Only Work On Google Rankings?

Even though Google is the most popular search engine, SEO companies concentrate on more than just Google rankings. They often focus on enhancing a website’s exposure and functionality across different online platforms and search engines.

Here are some crucial areas where SEO companies may focus their efforts:

  • Google Rankings: Since Google dominates the search engine industry, optimizing for Google rankings is a top goal for most SEO companies.
  • Bing and Yahoo: Even though Google is the market leader, Bing and Yahoo continue to have sizable market shares, especially in specific geographic and demographic areas. SEO companies may also optimize websites for various search engines to reach a larger audience.
  • Other Search Engines: Depending on the area and industry, additional search engines may have sizable user populations. Baidu is the preeminent search engine in places like China, and Yandex is necessary in Russia. Local SEO companies may give these search engines’ optimization a higher priority.
  • YouTube and Video SEO: As the second-largest search engine in the world after Google, SEO companies may concentrate on optimizing video content for platforms like YouTube. Enhancing a video’s visibility in YouTube’s search results and suggested videos is known as video SEO.
  • App Store Optimization (ASO): App Store Optimization (ASO) is a vital strategy for mobile app companies. It can significantly boost an app’s visibility within app store search results, ultimately leading to increased downloads and usage. By optimizing various elements such as keywords, app descriptions, and visuals, ASO helps apps stand out in the crowded app marketplace, attracting a larger and more engaged user base.
Source: YouTube

What Are The Benefits Of Working With An SEO Company?

There are many benefits of working with an SEO company.

  • An evident advantage is the potential for significant time and effort savings. Undertaking everything independently can be a daunting and overwhelming task, making the involvement of an SEO agency invaluable.
  • Furthermore, an SEO agency brings a wealth of experience and knowledge to the table. Their deep understanding of the field encompasses staying abreast of the latest trends and algorithmic shifts, positioning you to outpace your competitors.
  • By harnessing their expertise, an SEO agency ensures you remain at the forefront of your industry. Their proactive approach helps you adapt to the ever-evolving digital landscape, giving you a competitive edge.
  • Lastly, Collaborating with an SEO agency becomes instrumental in elevating your website’s traffic and search engine ranking. Armed with specialized tools and resources, they orchestrate strategies to maximize your online visibility, ensuring a broader audience accesses your site.

As you can see, there are many reasons to work with an SEO company. Hiring an agency is an excellent option to improve your website’s ranking, traffic, and visibility.

When Should You Hire An SEO Agency?

There is no one-size-fits-all answer to this question. Every business is different, and each has its own unique needs. That being said, there are certain times when it makes sense to hire an SEO agency.

  • One common reason is if you are launching a new website. Optimizing a new site on your own can be very difficult and time-consuming.
  • Another reason to hire an SEO agency is if you are revamping an existing website. If your website is not performing as well as it should, an agency can help you troubleshoot the issue and devise a plan to improve things.
  • Lastly, if you need help to keep up with your competition, an SEO agency can be a big help. They can help you narrow your focus and devise a plan to outrank your competitors.

How Much Should You Pay An SEO Agency?

This is another difficult question to answer since many factors exist. The size of your website, the competition in your industry, and the services you need will all affect the price.

Most businesses spend between $500 and $5000 monthly on SEO services. However, some companies may spend more or less depending on their needs.

Starting, it’s essential to set a budget and stick to it. As your business grows, you can reassess your needs and increase your budget accordingly.

Remember, SEO is an investment, not a cost. When done correctly, it can significantly impact your bottom line.


SEO agencies can be highly beneficial. Considering hiring an SEO agency, consider these factors to decide if it is the right decision for your business.

These are just a few things to remember when considering how much to pay an SEO agency. Every business is different, so assess your needs and budget before deciding.

Thanks for reading!

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