Welcome to the ultimate destination for learning how to write SEO friendly blog posts that achieve high rankings. Within this comprehensive guide, we will equip you with all the knowledge necessary to optimize your blog posts for search engines.

We cover everything from selecting the most effective keywords to seamlessly incorporating them into your content and structuring your posts for maximum optimization. Whether you’re a novice, seasoned SEO expert, or blogger, this guide is tailor-made for your needs.

But first let’s start with the basics;

What Is SEO?

SEO stands for Search Engine Optimization. It is the practice of optimizing a website or web content to improve its visibility and ranking in search engine results pages (SERPs).

Now that you understand SEO, let’s delve into the tips that can help your blog posts stand out in search engine results.

Tips On How To Write SEO Friendly Blog Posts

How To Write SEO Friendly Blog Posts

Plan Before You Start Writing Content

Planning your content before diving into writing is a crucial step in creating SEO-friendly blog posts. By planning, you can ensure that your articles are well-structured, coherent, and optimized for search engines. Here’s why planning is essential:

  • Organization

Planning allows you to outline the structure of your article. You can determine the main points you want to cover and the order in which they should be presented. This ensures that your content flows logically and is easy for readers to follow.

  • Keyword Targeting

When writing content with SEO in mind, conducting keyword research and identifying the most appropriate and valuable keywords for your topic is crucial. By incorporating these keywords strategically, you can increase your chances of higher rankings in search engine results.

However, it’s essential to go beyond using only the exact targeted keywords. Incorporating synonyms is highly beneficial to avoid keyword stuffing and enhance the readability of your content. Synonyms are words or phrases that have similar meanings to your targeted keywords.

For instance, if your article focuses on dog training, you can incorporate various synonyms such as “educate a dog,” “teach a puppy,” “housebreak a dog,” or “potty train a pup.”

However, you can find various tools available for conducting keyword research, such as Ahrefs, SEMrush, Moz, etc.

  • Coherence and Consistency

You can maintain consistency throughout the article when you plan your content in advance. This includes using a consistent tone, style, and voice. A well-planned article ensures that your ideas are presented coherently and effectively, leading to a more engaging and enjoyable reading experience.

  • Time Efficiency

Planning lets you map out the main points, subtopics, and supporting details in advance. This helps streamline the writing process as you have a clear roadmap. You can save time and improve overall efficiency by eliminating the need to make frequent revisions or reorganize content while writing.

Create A Structure For Your Post

After planning your article, it’s essential to establish a clear structure that will effectively organize your thoughts and content. Using headings and subheadings is an excellent approach to achieving this. It keeps your article well-organized, enhances readability, and facilitates navigation for readers and search engines.

Consider the following example of a structured post:

  1. Introduction: Begin your article with an engaging introduction that captures the reader’s attention and provides an overview of the topic.
  2. Main Body: Divide the main body of your article into logical sections, each focusing on a specific aspect or subtopic. Use headings to introduce these sections and provide a roadmap for readers to follow.
  3. Subheadings: Within each section, further divide the content into subheadings that delve deeper into specific points or subtopics. Subheadings allow for better organization and make it easier for readers to scan and find the information they seek.
  4. Paragraphs: Under each subheading, present your ideas and supporting details in well-structured paragraphs. Aim for concise and coherent paragraphs that flow smoothly from one to another, maintaining your article’s overall readability and logical progression.
  5. Conclusion: Write your article with a conclusion summarizing the main points discussed. It provides closure to your piece and reinforces key takeaways for the readers.
  6. Author Bio: Optionally, include a brief author bio at the end of your article to establish credibility and provide readers with information about the author.
How to write SEO Friendly blog posts

Write For Readers, Not Search Engines

One of the most important things to remember when writing SEO friendly blog posts is that you should always write for readers first. This means that your content should be interesting, informative, and valuable. It shouldn’t be stuffed with keywords or written solely for the purpose of ranking high in search engines.

Write For Readers, Not Search Engines

If you write quality content that’s interesting and useful, the search engines will take notice and reward you with higher rankings.

Writing Compiling Headings & Subheadings

One of the most essential factors in writing SEO friendly blog posts is your headings and subheadings. That’s why it’s essential to include your keywords in these elements. Use keyword-rich phrases in your headings and subheadings to let readers and search engines know what your article is about.

Writing Compiling Headings & Subheadings

Use Jasper For Heading & Subheadings

Ensure you don’t stuff your headings and subheadings with too many keywords. This will not only make your content difficult to read, but it will also get you penalized by the search engines.

Optimize Your Slug And Meta Description

An SEO-friendly slug is part of a URL that comes after the domain name and identifies a specific webpage. It is essential to craft a slug optimized for search engines by incorporating relevant keywords and clearly indicating the webpage’s content. A well-optimized slug helps search engines understand the topic of your webpage and can improve its visibility in search engine results, making it more likely to attract organic traffic.

For example, if you’re writing an article about how to train a dog, a suitable URL would be – www.domain.com/how-to-train-a-dog/ (Always use your targeted keyword in the URL)

A meta description is a concise summary of a webpage’s content that appears in search engine results below the title. It plays a significant role in attracting users to click on your webpage.

To craft an adequate meta description, it should be compelling, concise, and accurately represent the content of the webpage. Including relevant keywords in the meta description can also enhance its visibility in search results and increase the likelihood of users clicking through to your webpage. A well-crafted meta description can improve click-through rates and drive more targeted traffic to your webpage.

Always Go For Long Form Content

One of the best ways to write SEO friendly blog posts is to go for long-form content. This means writing articles that are over 1000 words. Long-form content is more comprehensive and covers a topic in-depth. It’s also more likely to rank higher in the search engines, as it’s seen as being more valuable to readers.

Of course, writing long-form content can be a challenge. But if you focus on writing quality, informative, and helpful content, you’ll be able to write SEO friendly blog posts that rank.

Use Visuals With Alt Text In Your Content

Incorporating visuals in your content is crucial as humans are highly visual beings, and visual elements can significantly enhance the impact and memorability of your message. Visuals can take the form of images, infographics, charts, or videos, and they serve to complement and break up the text within your article, making it more engaging and visually appealing.

When utilizing visuals, it’s essential to optimize them for search engines. One way to do this is by adding relevant keywords in the alt text attribute of your visual elements. Alt text provides a description of the visual content, making it accessible to users with visual impairments and helping search engines understand the context and relevance of the image.

Work On External And Internal Links

When crafting your content, incorporating external and internal links is essential for enhancing your website’s overall quality and search engine optimization.

Work On External And Internal Links

External links refer to authoritative websites highly trusted and respected in their respective fields. By including these external links, you demonstrate to search engines that you provide valuable and credible information to your readers. Well-regarded sites like Wikipedia, Forbes, and The Huffington Post are authoritative sources that can add credibility to your content.

On the other hand, internal linking involves linking to other articles or pages within your website. This practice offers several benefits. Firstly, it improves the user experience by providing additional relevant information to your readers and encouraging them to explore more of your content. Secondly, internal links help to increase the time users spend on your site, reducing bounce rates and signaling to search engines that your content is engaging and valuable. Lastly, internal linking contributes to your overall SEO strategy by distributing link equity across website pages and improving your content’s crawlability and indexability.

You can enhance your website’s credibility, user experience, and search engine visibility by strategically combining external and internal links within your content.

Well, These are the eight tips that can help you create SEO friendly blog posts that rank well in search engines.

Pro Tips

PRO Tips
  • Fast Website Loading Speed!

Achieving higher rankings for your blog posts in search results requires giving priority to a fast-loading website. Fortunately, you can utilize tools like GTMetrix and PageSpeed Insights to evaluate and measure your website’s speed.

Swift loading times are vital in providing an exceptional user experience, preventing visitors from prematurely leaving your site due to slow loading. It’s important to optimize images by compressing them without compromising quality to enhance loading speed. By reducing the file size of images, you can mitigate their negative impact on your website’s loading speed.

Furthermore, consider utilizing a caching plugin to store static versions of your web pages, facilitating faster delivery upon user request. Additionally, leveraging a content delivery network (CDN) ensures efficient distribution of your website’s content across multiple servers globally, enabling quick access to resources regardless of the user’s location.

  • Make Your Blog Post-UX Readable

Your blog post’s user experience (UX) is crucial as it directly impacts readers and search engines. A good UX ensures that your blog post is easy to read, visually appealing, and informative, which ultimately leads to better engagement and higher rankings in search engine results.

To enhance the readability of your blog post, it’s essential to break up your text into short paragraphs. Lengthy paragraphs can be daunting to readers and may discourage them from engaging with your content. Short paragraphs make your text more digestible, allowing readers to quickly scan the content and find the information they want.

  • Update Content Regularly

Regularly updating your content is an effective strategy to keep it fresh, relevant, and appealing to readers and search engines. Adding new information, removing outdated content, and enhancing existing information ensures that your blog posts remain up-to-date and valuable for your audience.

Search engines value websites that consistently provide accurate and current information. Updating your content sends a signal to search engines that you are actively maintaining and improving your website. This can positively impact your rankings, as search engines prioritize sites that demonstrate ongoing efforts to provide the most relevant and reliable content.


Q1. Is keyword density still crucial for SEO?

A. Keyword density, which refers to the percentage of keywords compared to the total word count, is no longer a significant factor in SEO. Instead, focus on using keywords naturally and sparingly throughout your content to maintain readability and relevance.

Should I use social media to promote my SEO-friendly blog posts?

A. Absolutely! Social media platforms can amplify the reach of your blog posts and drive traffic to your website. Share your blog posts across relevant social media channels, engage with your audience, and encourage social sharing to expand your content’s visibility.

Key Takeaways

Now that you know and understand the essential elements for creating SEO-friendly blog posts, it’s time to put them into action. Begin crafting your blog content using the tips and strategies above to drive positive results.

If you have any further questions or need clarification on any of the topics mentioned above, please don’t hesitate to reach out to us. We are here to assist you and provide the necessary answers and guidance.

Thanks for reading 🙂


Vibhu Dhariwal is Director Of Marketing at Digital Gratified, a Digital Marketing & Web Development Company, and Co-Founder of TheGratifiedBlog.com. He has helped 25+ SaaS businesses in SEO, content marketing, and Email Marketing. You can connect with him at vibhu@digitalgratified.com.

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