In today’s hyper-connected world, businesses constantly seek new and innovative ways to engage with customers.
Traditional marketing methods like TV commercials, print ads, and billboards are becoming less effective as consumers increasingly turn to their smartphones and other mobile devices for information.
It is where wifi marketing comes in as a game-changer. Wifi marketing is a relatively new form of marketing that leverages the power of wifi technology to engage customers, collect data, and drive sales.
In this blog post, we’ll explore wifi marketing in detail, its advantages, and some tips to maximize its effectiveness in promoting businesses and engaging customers.
So, let’s start exploring;
What Is WiFi Marketing?
Wifi marketing is a strategy that provides customers with wireless internet access in exchange for their contact information.
Moreover, a Devicescape survey shows that 62% of businesses that provide wifi report their customers staying longer.
Advantages Of WiFi Marketing
However, wifi marketing offers several benefits for businesses. Some of these advantages include:
- Gain Precise Cognitive Analytics
Businesses can obtain detailed customer analytics through wifi marketing, which can help them better understand their customers and their behavior. Marketers understand that campaigns must be built on accurate, comprehensive customer data to succeed in today’s market.
They must organize the data to study it and make data-driven, intelligent decisions.
Wifi marketing allows you to collect this data passively and for pennies on the dollar compared to other data collection methods. You will learn things like Dwell Time, First Time Visitors Return Rate, Customer Churn Likelihood, Popular Visit Times, And Much More.
- Improve Consumer Believe
A further benefit of wifi marketing is that it can help businesses improve customer loyalty, spending, and trust.
By sending targeted, personalized messages that resonate with customers, businesses can increase brand trust and ensure they remain top-of-mind when deciding where to dine or order delivery.
As a result, more loyal, higher-spending customers spread the word.
- Build Digital Grades
Online ratings and reviews are pivotal in shaping consumer purchasing decisions in the digital age.
Through wifi marketing, businesses can proactively encourage customers to leave reviews on popular platforms, thereby strengthening their overall rating and reputation in the digital realm.
Positive ratings can attract more customers to the business. At the same time, negative reviews present an opportunity for companies to respond with sincere apologies, effectively winning back customers who may have otherwise been lost.
- Save Consumer Churning
It is a valuable tool for businesses to improve customer retention and identify and address churning customers. Uncontrolled churn rates can have detrimental effects on a business.
By offering free Wi-Fi and leveraging personalized promotions and discounts through Wi-Fi marketing, businesses can incentivize customers to remain engaged and loyal to their brand.
Moreover, wifi marketing enables businesses to identify churning customers, which is nearly impossible in a physical store setting.
Five Effective WiFi Marketing Strategies For Customer Base Growth
Here are five steps for developing a wifi marketing strategy:
- Create Labelled Network
Creating a branded Wi-Fi hotspot is an excellent way to market your Wi-Fi.
Customers will search for Wi-Fi, see the “Store X Wi-Fi network,” and connect to the internet without ever interacting with the company.
Many businesses need to mention the company before providing an essential wifi connection.
When your customers want to join your wifi network, you should direct them to a specific URL.
The URL should be customized for your business, reminding customers that you provide free wifi and making them feel more obligated to purchase.
- Provide Digital Wallets Via wifi.
Giving your visitors a digital coupon when they connect to your wifi helps you stand out.
Once your customers have logged in, you can direct them to a unique URL where they can redeem a digital coupon.
Only wifi visitors will receive the offer, making them feel memorable and more likely to purchase from you.
For example, a visit to your store is just looking around and has no intention of purchasing anything.
However, when they connect to your wifi, they will receive a special offer of 20% off any purchase over $50.
To take advantage of the offer, the visitor purchases an expensive item on their “wish list” for some time. That’s how you turn a visitor into a paying customer.
- Entail Games
Incorporating a game into your Wi-Fi marketing strategy can be a fun and engaging way to promote your business while also keeping customers entertained while using your Wi-Fi.
Instead of giving every wifi user a coupon for 20% off their purchase, they could play a game to determine which coupon they get.
Scratch&Win games, slot machines, spin wheels, memory games, and match2win are all possible game formats.
I’ve also gathered some real-world coupon examples so you can see what the result looks like:
- Publicize Your Material
You can showcase your content and encourage customers to engage with your brand by providing free wifi access to customers.
Displaying your blog or newsletter on your wifi landing page is an effective way to promote your content.
It can encourage customers to read your content and learn more about your products or services.
- Catch Social Media Logins
Allowing customers to log in to your wifi network using their social media profiles will enable you to easily collect customer data and personal information such as name, age, gender, location, and interests.
This information will assist you in developing an effective target marketing strategy and promotions for each customer.
It can help you personalize marketing messages, increasing customer engagement and sales.
Additionally, Obtaining social media logins enables you to easily connect with customers on platforms such as Facebook, Twitter, and Instagram.
Wifi Marketing Example
Here are some examples of businesses that have successfully implemented wifi marketing strategies:
McDonald’s
Customers who enter a McDonald’s restaurant are usually asked to connect to the wifi network.
Once connected, McDonald’s provides customers free wifi access and uses their landing page to promote their mobile app and encourage customers to join their rewards program.
Their landing page also promotes new menu items and seasonal promotions.
Starbucks
Starbucks is an excellent example of a company that engages its customers through wifi marketing.
Customers are given free wifi access when connecting to the Starbucks network.
When users connect to your wifi network, they are directed to an opt-in email page to join your mailing list.
They keep this page simple by only asking for their email address.
Then, based on their purchase history and location, they send customers personalized marketing messages.
Conclusion: I hope you understand why wifi marketing is essential for business and how to leverage its benefits to create a successful marketing strategy that engages customers and drives business growth,
Whether you are a small local business or a large multinational corporation. These strategies can help you maximize the potential of wifi marketing and gain a competitive advantage in today’s digital age.
If you have any doubts about wifi marketing or want to learn more about it, feel free to get in touch, We will be happy to help you.
Thanks for reading
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