Have you ever had to turn down a sale because there just weren’t enough customers in your store? That is a real problem that a lot of businesses face. They have great products, but there isn’t the foot traffic to sell them.
Many people on the internet use the advice “get more foot traffic,” and it’s easy to see why. More foot traffic means more sales. More sales mean more money, but Are you curious about foot traffic? Wondering what it consists of and how you can boost it? Look no further! We are here to provide all the answers you need.
What Is Foot Traffic?
Foot traffic refers to the number of people who visit or pass by a particular location, such as a retail store, shopping mall, restaurant, or any physical establishment. It represents the movement of individuals on foot within a specific area.
Foot traffic is an essential metric for businesses as it directly influences their potential customer base and sales opportunities. Businesses can gain insights into customer behavior by analyzing foot traffic patterns, making informed decisions about store layout and marketing strategies, and ultimately enhancing their overall performance.
How To Increase Foot Traffic?
The most obvious way of getting new customers is to bring them in through the door. So, offline businesses rely on foot traffic mainly to generate sales if they haven’t digitalized their business yet. Hence, here we will look at the best ways to increase foot traffic quickly.
Below Are Ten Ways To Increase Your Foot Traffic
- Well Maintained Storefront
Your Storefront is the first thing a customer comes across. Whether or not the customer will step into your store depends on your Storefront. No customers will like to enter a store with dirty windows and peeling paint. Hence, maintaining your Storefront always becomes essential.
Step out of your store. Find out what changes would encourage you, as a customer, to get in the store. Renovate your Storefront if it needs to. Or, consider displaying the best products in your store. Study what your audience is looking for and display posters or items accordingly. This will help people know what your shop is about and encourage them to visit it.
- Eye-catching Signage
Your first impression depends on your store’s signage. Professional signage will always create a good image of yours in front of your customers.
The exterior signage displays the brand and should be appropriately hung above the entrance or the windows, easily visible to the people walking on the street. You can even highlight the best products, locations, or promotions in signages.
Now that the customers are in, the in-store signages come into play. This works the same as CTAs do to a website. These help and encourage people to buy a product. You can display the latest products, special discounts, and anything which can encourage the customer to purchase.
- Sandwich Boards
Sandwich boards are one of the most cost-effective ways to drive more foot traffic to your store. They can make people stop and read what’s written on the board. You can show your creativity, write random quotes, promote any products, show special discounts, and much more.
The best part about sandwich boards is that they are cheap and readily available. Just show your creativity on the board, keep it outside your shop, and wait for the magic it does.
- Get Listed On Google My Business
In today’s generation, be it a salon or a mobile repair shop – everything starts with a ‘near me’ search. People look for the nearest shops and contact the business with the details available. In such instances, listing your business on Google My Business becomes essential.
Doing so will show your business’s name whenever someone searches for something related to your business. It includes your shop’s name, address, contact details, and photos(if added). Hence, it can help many people discover your business and help drive more foot traffic.
- Make Your Staff Looks Energetic
Your relationship with your customers depends upon your staff’s behavior. Especially when you have a glass entrance or window allowing users to look into your shop. If your team looks bored, it can change the customers minds, who were just about to step in.
Hence, help your staff to stay energetic and happy. Don’t burden too much work on a single member. Instead, distribute different tasks to different members. Do everything to make your employees enjoy the work and stay motivated. A healthy atmosphere will always attract customers and encourage them to make purchases.
- Host Events & Contests
Hosting events and contests can encourage a lot of people to come and visit your business. Events help customers have exciting experiences as they interact with their favorite brands. It can be a launch event for a new product. This event can be an opportunity to invite well-known influencers who can promote your brand and attract attention. Additionally, it provides a platform for brand marketing activities, allowing you to showcase your offerings and engage with potential customers
You can even host some lucky draws or competitions where the winner can get special discounts or gifts. These events and contests always help build your business’s loyalty and encourage more and more people to visit your store.
- Invest In Your New Staff Members
Yes, you might have the best products with the prettiest shop, but poor customer service can stop your business from making profits.
The new employees sometimes face difficulties while speaking to customers with confidence. Hence, it always becomes essential to invest in and train your employees. You can hire professionals with the best communication skills to train your staff.
Training your staff members with the best communication skills will help them handle different types of customers and encourage them to make purchases.
- Promote Your Business On Social Media
“We get to live in a time where we use social media as a tool.”
– Gigi Hadid
Social media marketing is the most powerful marketing tool to promote your business. You can open Facebook and Instagram pages that post stuff related to your business. You can even showcase your best products or services on your page and encourage people to visit your retail store. Connect with your customers on social media platforms so that they know if there’s a new product, some event, or contest, they can be a part of.
You can ask for customer feedback and raise polls about your product or service. Do anything to keep interacting with your customers so that your name strikes first in their minds whenever a discussion about your product or service arises.
- Implement Email Marketing
Email Marketing is another marketing tactic to promote your business. Implementing email marketing with personalization can help you keep your customers up to date regarding your business. Be it an upcoming event at your shop, some new arrivals, or special discounts — you need to drop an email, and that’s it.
- Satisfy Your Customers
Besides every marketing tactic, no other tactic is as helpful as satisfying your customers. If you successfully satisfy your customers, they will again visit your business and prefer your name to their family and friends to see your business.
Always keep interacting with your customers and provide them with the best quality products and services at reasonable rates. Provide your customers with the correct value and make them feel special. This will always help your business reach new heights.
So, here were the best tips to increase the foot traffic to your offline store. But repetition is the key to every aspect. You cannot just implement any marketing tactic once and expect great sales for the rest of your life. Hence, you’ll always need to keep upgrading your tactics and provide your customers with the best experience and the correct value they are looking for.