Shopify Email Marketing

So, you want to know about Shopify Email Marketing? In day-to-day life, having a store but not making marketing or advertisements about it will result in a lack of customers. In this scenario, if your business is not on the internet, there is a chance of staying in the long run. So if you want to make it into the race of the digital world you must step into the world of email marketing.

Sending marketing emails to your consumers can be an excellent strategy to drive traffic to your store. Increasing the number of people that visit your store increases your chances of making a sale. Here are some ideas to keep your clients interested in your content and coming back to your store.

What Is Email Marketing?

Email marketing for lead generation is one of the most effective methods of marketing. These emails, which are specifically created for reaching out to potential customers, are critical in marketing businesses and new items to both existing and prospective customers. It is an important aspect of internet marketing.

This is the greatest approach to alert your customers about changes in your store, new offers, future events or discounts, or even new products. Email marketing has several good effects. Some examples are provided below.

  • It’s always low-cost marketing as compared to other marketing strategies.
  • It can help you deliver messages to targeted peoples.
  • It is a lot easier and user-friendly.

At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their target audience. Businesses may efficiently measure the success of their initiatives and make data-driven choices by tracking email marketing KPIs (Key Performance Indicators). In the worst-case situation, though, this form of marketing may drive customers away with consistently annoying spam emails. You can use Shopify’s strong email marketing campaign capabilities to remedy the situation and improve your email marketing approach.

What Is Shopify Email Marketing?

As increased popularity for online stores and increased customer visits to the website, Shopify introduced its Email Marketing platform back in 2018 within its store dashboard. The main goal behind this feature is to make it more accessible to every shop holder. It helps shop holders build a beautiful relationships with their existing and new customers.

Why Choose Shopify Email Marketing?

Today, when eCommerce platforms have formed the backbone of every online retailer, efficient email marketing for eCommerce has become critical. The abundance of eCommerce systems has only added to the confusion. However, avoiding common email marketing mistakes is important to ensure successful campaigns. With Shopify, you can rely on a sophisticated solution that handles everything from inventory management to order processing and provides you with robust email marketing tools. By avoiding these mistakes and leveraging Shopify’s features, you can effectively engage clients, create relationships, and increase sales through email marketing in your eCommerce business. In addition to saving you time and money, Shopify offers excellent customer support.

It is simple to set up and use but also gives a fully-hosted web solution and eliminates the need to worry about platform software updates. There is convenience everywhere. Shopify provides many new and exciting features mostly unavailable in most existing email marketing platforms. Some of them are:

Entirely made for email marketing

The sole purpose of this tool is to make it easier for shop holders to create and track their email campaigns. Keeping track will help you understand what changes drive more traffic and revenue to your store.

Drag & drop:

While creating a new email campaign, most of your media, such as your store name, logo, products, and your store color combination, will automatically get fetched. You have to choose templates from a vast variety of pre-designed templates, including ones specifically designed for drip email campaigns. Once you select your desired template, you must drag and drop the items in the template to make it more unique and attractive.

The best platform for beginners:

Users with little or no technical knowledge may quickly set up and maintain an online business with Shopify. Furthermore, the financial strain is kept to a minimum for small business owners and determined sellers.

No need for coding:

As it is mostly pre-designed and has a drag-and-drop approach, you don’t need to code anything. So no worry about how to code beautiful emails. Just select a pre-designed template and get going. You can create a custom design by drag and drop availability.

Track your email campaigns easily

You can create a new email campaign by clicking a few buttons. Once all sets and emails get sent to your clients, you can keep track of various things in campaigns like creating new emails, keeping track of existing email campaigns, keeping track of revenue generation, and the list goes on.

In this process, you can analyze the campaign result and you can understand the campaign performance which includes email open rates, customer engagement sales, and many more and it will help you to improve your efforts in email marketing.

Almost free:

Yes, you can send up to 2500 emails to your customers each month for free. Running out of the monthly limit? There is nothing to worry about; it will cost you as low as $1 for additional 1000 emails, which means ($0.001) for each email you send which will generate more revenue than you spend on email. It means there is no monthly subscription; pay as you use.

Easy product listing process:

Creating a product list on Shopify is a simple process. There are enough fields for product information and room for multiple colors, sizes, and images. Furthermore, inventory tracking and delivery costs are involved.

Secure and reliable

You can absolutely count on Shopify to keep your store’s credibility. Regardless of the chosen tariff plan, buyers and owners of Shopify stores have an equivalent level of security. There is no need to install any extra security software.

Payment gateways

Shopify makes it easy to set up a payment gateway for your customers. It is compatible with over a hundred payment channels, including PayPal, Square, and Stripe, removing any difficulties and difficulty. Buyers can even use Stripe to transact without paying any additional fees.


More eCommerce websites use Shopify more than any other platform for search results and digital marketing. Shopify includes all the elements you need to rank high in search results, such as meta titles, meta descriptions, and headers. When it comes to email marketing, however, many firms use other prominent platforms such as Mailchimp, as well as popular alternatives such as Omnisend, Klaviyo, SmartMail, and ActiveCampaign. These platforms include robust tools for creating and managing email campaigns, segmenting your audience, and analyzing the impact of your marketing efforts. While Shopify excels at providing a full online store solution,

Let’s contrast Shopify with Mailchimp, one of the most popular email marketing solutions.

ServicesAvailable in ShopifyAvailable in Mailchimp
Android AppYesYes
Small BusinessYesYes
Customer support (Phone )YesNo
User review97%97%
Customer AccountYesNo
Discount ManagementYesNo
Gift Card ManagementYesNo
Inventory ManagementYesNo
A/B TestingNoYes
Multiple StoresYesNo
Order ManagementYesNo

As you can see from the above table, there are lots of features that are easily available on Shopify and not on Mailchimp, and that makes Shopify more favorable than any other platform.

How do I start email marketing on Shopify?

Source: Youtube

To start email marketing on Shopify, you have a few options:

  • Essential Email Marketing with Shopify: Shopify has built-in email marketing features that allow you to send email campaigns to your customers. You can create and customize email templates, segment your customer base, and schedule campaigns. However, these features are relatively basic compared to dedicated email marketing platforms.
  • Third-Party Email Marketing Integration: You can integrate your Shopify store with popular email marketing platforms like Mailchimp, Omnisend, Klaviyo, SmartMail, or ActiveCampaign. This allows you to leverage the advanced features of these platforms, such as creating targeted campaigns, automating email sequences, and analyzing campaign performance.

How to set up email marketing on Shopify? you can follow these general steps:

  1. Sign up for an email marketing platform of your choice or use Shopify’s built-in email marketing features.
  2. Connect your email marketing platform to your Shopify store.
  3. Import your customer email addresses into your email marketing platform or sync them automatically.
  4. Design and customize your email templates using the platform’s features and capabilities.
  5. Segment your customer base to send targeted and personalized campaigns.
  6. Create and schedule your email campaigns.
  7. Monitor the performance of your campaigns, and track open rates, click-through rates, and conversions.
  8. Continuously optimize your email marketing strategy based on the data and insights you gather.

What Are The Different Shopify Email Campaign Types?

Sending emails to the right people at the right time will boost the effectiveness of your email marketing strategy. Here are a few examples of email marketing types used in eCommerce campaigns:

The Welcome Series

Introduce your brand and items to new subscribers. Send a series of emails that extend a warm welcome, tell your brand’s narrative, provide a first-purchase discount, and showcase popular products.

Source :

Order confirmation emails

It is the essential component of any Shopify email marketing campaign. They certify that a customer’s order was successfully placed and provide them with vital information about their purchase. These emails normally include the order number, an itemised list of the products purchased, the shipping address, and an expected delivery date. Order confirmation emails can also be personalised with the customer’s name, suggested products based on their purchase, and a thank-you message.

Source :

Abandoned Cart Reminders

Encourage customers who left items in their cart to complete their purchase. Send a series of reminder emails with personalized product recommendations and a sense of urgency.


Back-In-Stock Emails

Back-in-stock emails are sent to customers who have expressed interest in a product previously out of stock but now available again. These emails notify customers that the product is back in stock and encourage them to purchase. This email campaign helps businesses re-engage with interested customers and increase sales.


What Are The Pros And Cons Of Shopify Email Marketing?


  • Most Shopify applications are charged because you pay a premium for how tightly developed they are and how well they operate.
  • There is only one-time payment for the themes you would want to use. Themes would cost a one-time fee of $140 to $180, compared to an annual fee of roughly $49 to $79 for a paid theme on competing content management systems (CMS) such as WordPress.
  • Adding the WooCommerce plugin to a WordPress-built website is a common way to accomplish similar capabilities. However, most business owners would naturally shun the additional labor.


  • Once you are done with your trial plan, plans begin at $29/month and include ultra-reliable hosting and 24/7 support. Many popular content management systems (CMSs) are free to use, but you must manage and pay for hosting.
  • Some customers expect a website builder to be drag-and-drop, but Shopify relies on a third-party page builder for that feature.
  • As the Shopify payments feature is only available in 17 countries, if your company operates outside of them, you will need to use a different payment gateway, which will incur Shopify transaction fees.


Can you send marketing emails with Shopify?

Yes, you can send marketing emails with Shopify. While Shopify provides basic email marketing capabilities, it also integrates with popular email marketing platforms like Mailchimp, Omnisend, Klaviyo, SmartMail, and ActiveCampaign. These platforms offer more advanced features for creating and managing email campaigns, automating personalized emails, and analyzing the performance of your marketing efforts.

Can I email customers from Shopify?

Yes, you can email customers directly from Shopify using a variety of best email marketing tools for Shopify. Shopify provides basic email marketing features, allowing you to email your customers. You can create and customize appealing email templates, segment your customer base to target specific groups, and even schedule your email campaigns. However, to unlock more advanced and powerful email marketing capabilities, it is highly recommended to integrate Shopify with third-party email marketing platforms like Mailchimp, Omnisend, Klaviyo, SmartMail, or ActiveCampaign. These tools offer many features and functionalities to enhance your email marketing efforts and help you drive more conversions and engagement with your Shopify store. But, Don’t forget to enable your email’s DMARC record for a better deliverability rate.

Does Shopify give free business email?

Shopify does not provide free business email addresses. However, Shopify does offer email forwarding, which allows you to redirect emails sent to your domain to an existing email address. This means you can use your domain name for branding purposes while still using a free or paid email service from providers like Gmail or Outlook.

If you require a more professional business email address with your domain name, you can consider using third-party email hosting services like G Suite (now called Google Workspace), Microsoft 365, or Zoho Mail, among others. These services typically require a subscription fee.

How do I add email marketing to Shopify?

To add email marketing to your Shopify store, you have a few options:

  1. Use Shopify’s Built-in Email Marketing Features: Shopify provides basic email marketing features that allow you to send email campaigns to your customers. You can create and customize email templates, segment your customer base, and schedule campaigns directly within Shopify.
  2. Integrate with Third-Party Email Marketing Platforms: Shopify integrates with popular email marketing platforms like Mailchimp, Omnisend, Klaviyo, SmartMail, and ActiveCampaign. Connecting your Shopify store with these platforms allows you to leverage their advanced email marketing features and capabilities. To integrate, you typically need to install the corresponding app or follow the integration instructions from the email marketing platform.
  3. Use Shopify’s App Store: When it comes to email marketing on Shopify, you’ll find many options in the App Store. The platform offers many of the best Shopify email marketing apps, from advanced automation tools to personalised email campaigns. These apps cater to the diverse needs of merchants and provide an extensive range of functionalities to enhance their email marketing efforts. Whether you’re looking to streamline your campaigns, optimize customer engagement, or boost conversions, the Shopify App Store has exactly what you need to take your email marketing strategy to the next level.


What are the key benefits that you can get while using Shopify to promote your business to new people or promote your new product to your existing or new products like free first 2500 emails every month, unlimited product uploads, multiple store support, Customer support especially via Phone? Inventory, product, customer management. Easy to use like drag and drop features, handy for noncoders.

Shopify is assisting businesses in growth during this period of the digital revolution by bringing new methods of engaging with clients online. Shopify also notified merchants of modifications to their existing channels in addition to these announcements.

The analytic tools of Shopify Email assist businesses in measuring their success. Email open and click-through rates, as well as the number of add-to-carts and transactions, are all included. Shopify Email provides tools to help develop excellent client relationships, from templates to track.

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