Want to know the benefits of email personalization? Let’s get started. Excellent, data-driven tactics that bring substantial ROI are the key to strategic email marketing. However, if you’ve ever opened an email that focused solely on the brand and not your pain points, you know they lack a personal connection with users. Email personalization allows you to create customized messages that address individual needs and preferences, fostering a stronger bond with your audience.
Thus, you should build up strategies that directly hit your readers like a storm and make them believe that your product or service is made only to solve their issue.
Some Stats On Email Personalization
- According to GetResponse, personalization in the email body has an open rate of 29.95% and a click-through rate of 5.03%.
- Stats show that personalization in email marketing can boost customer engagement up to 74%
- Epsilon research found that 80% of customers are more likely to make a purchase when their experience is personalized.
- Lack of personalization may cost organizations up to $2.5 trillion, according to Accenture.
- As per Instapage, 70% of brands are unsuccessful in personalizing emails, and emails that aren’t personalized can drive up to 52% of their customers away.
How Does Email Personalization Help?
Various big brands are personalizing their emails and serving their customers better. Apart from getting new customers, they have also successfully retained them.
- EasyJet made use of a personalized story.
- Adidas segmented the list as per gender.
- Sephora influenced VIP status.
- Flight Centre segmented as per the customer data.
- Nissan sent out maintenance milestones.
One can predict from these above brands as they aren’t scared of personalizing the emails. With their personalization strategies, they’re able to provide their customer with accurate information. Seeking inspiration from these brands, you can also experience improved open rates and conversions.
Email Personalization Best Practices To Succeed
- Listen to your Audience First: Use an Email survey to gauge the users’ opinions. Please keep it simple and quick so that it takes 2 minutes for your user to share what they exactly want. Don’t ask more than a dozen questions; try to use a multiple-choice format wherever possible. Opting this, you’ll find it easy to keep track of. To prompt your customer to open each Email, offer them a discount coupon for their next purchase.
- Content to your Reader’s Preferences: Although this point concerns the above, one effective way to engage your customers is by incorporating dynamic email content. By staying in tune with seasonal events and ongoing trends, you can create email campaigns that resonate with your audience. Consider leveraging festival seasons to craft compelling emails that prompt immediate action from your customers.
- Email Personalization in a Personal Way: Meanwhile, build an emotional connection like a friend in need is a friend indeed. Pique your audience’s interest and provide emotional support with your content. You don’t need to follow a formal sales tone and can pitch casually too. Mimicking in a relaxed style will help you increase your engagement rate. But, make sure to offer your audience a solution to their problem with personalization.
- Offer an Experience: People in the era of personalization crave experiences. By telling a story offer, you can explain the unfolding of a proposal that will bring the ultimate benefit to your life after purchase. By offering an experience, you can get exclusive buyers.
- Chunk your Email List: Break your large databases into smaller segments according to similar characteristics and interests. Try targeting according to the demographics. In this way, you’ll be able to showcase your care for them.
Some Advanced Email Personalization Techniques
- Personalized Subject Lines: Subject lines in email marketing have tremendous importance. And the subject lines in emails differ from one industry to another. With the help of Drip, you can do a/b testing for your subject lines and see which style worked best for your audience. If the subject line is compelling enough, then the open rates and conversion rates are in your favor.
- Track Cart Abandoners: Shoot an email to those customers who had added the products to the shopping cart. Send an invitation of returning to their cart by including the product photos and merely showing the total price. To motivate them to make a Hurry Up purchase, offer a discount limited to time.
- Recommend Products As Per Their Taste: Make use of your customers’ browsing history and offer them products similar to their choice. With this tactic, you’ll be on the right track taking your customer to a product purchase. You can also cross-sell useful items or offer a modernized version.
- Celebrate your customers’ success: If offering any service, say, a web design course or a language course by availing your services, celebrate their achievement by sending them an Email depicting you care for them.
- The urgency with Times & Dates: Many available tools make it easy to add times and dates into your emails. Showing speed to your customer can make your engagement go up, as no one loves missing out on a fantastic offer. To manage your reminders to send urgent emails, you can use Zoho. As it makes your job easy to remember, you need to send an email at a particular time.
FUGI in Email Personalization
As said earlier, sales and marketing go hand-in-hand; it is essential to guide selling opportunities. For that purpose, there is a FUGI in sales, and it is significant to remember the “I” in it.
Fear of Loss – Our mind doesn’t like bearing losses. A sales statement framed with more emphasis on losing a product without again is powerful. For instance, saying “Our maximum of customers is earning $500 per month” isn’t as convincing as the “Don’t lose up to the extra $500 per month earned by our average customer”. Comparing these two options, the first one says, “You might earn an extra $500 per month with us”, whereas the second says, “by availing this offer, you’ll have an extra $500 per month”.
Urgency – We value those that have high chances of getting missed in a restricted period.
Greed – People want to acquire a lot for a small amount.
Indifference – If they are not willing to claim your offer, no worries, act indifferent about it.
What Not To Do While Email Personalization?
Many email marketers violate the importance of “I” in their personalization. And, that is the moment when credibility is killed.
Email marketing mistakes to avoid in 2022 not having a strategy not segmenting your list not personalizing your emails sending too many emails not sending any emails inconsistent email design not investing in your list not paying attention to details
Why Should You Not Do This?
Suppose you’re selling something valuable; no requirement to beg in front of the customers’ purchase. Whatever is beneficial to your customers, they will purchase it. Sending follow-up emails is all right, but killing the credibility by sending them again won’t help you out.
For successful personalization, follow this quick and short checklist:
- Make sure you’ve added the first name in the first and follow-up email subject line.
- Addition of information specific to a region.
- Relevant content to help your prospect lead’s lifecycle stage.
- Send an Email with a personal signature (not your company).
- Compelling and accurate call-to-action to an offer prompting the reader to make a final call
Email Personalization Examples & Email Templates Ideas
For brands, implementing effective B2B email marketing strategies is crucial for boosting engagement rates and connecting with customers in a personalized manner. By crafting tailored emails, businesses can charm and engage readers, fostering strong relationships in B2B and B2C contexts.
Overall, this individualized marketing tactic is helpful in attracting new viewers, creating a favorable brand image, retaining patrons, and increasing sales rates.
The following are some examples of personalized email templates.
Job Outreaching
For professionals looking for work at a company, job outreaching is an important step. Here, it is smart for an applicant to add details on what they find relevant/important about the brand in their email. Also, mentioning why you are interested in getting a recruitment offer from them is essential.
Template 1
Hello {first_name}!
I am [Your Name], recently graduated from [Your University/Program Name] and have been interested in this career path. After doing tons of research, I came across your blog posts. Truly, your words strongly resonated with me! 💗
Especially your last article on “{url_title}”. I agree with the points you put forward and wanted to reach out to you for a chance to collaborate.
If you desire, we can connect on Zoom or Meet for exchanging ideas. How does that sound? 😍
Warm regards,
[Your Name]
Template 2
Hello {first_name},
How have you been?
We met at the {name of event} conference and talked about [Topic name]. I was so engrossed in the vision you put forward regarding your company’s aims. So, here I am, checking if we can have a meeting again and seal a business collaboration together! 😁
Oh, let me introduce you to my business again. 🙋 My name is [Your Name] and I currently work as [Your Designation] at [Your Company name].
From your speech and presentation at that conference, I strongly believe you are the answer to my career-growing dreams. So to speak, Let’s make it come true, what do you say? 🙈😊
Looking forward to your reply. 😄
Thanks,
[Your Name]
Guest Post Outreaching
Professional bloggers or writers can reach out to companies or websites to post their content via their sites. First, check if your message and writing tone match the brand’s objectives and image. If there is a noticeable connection, you can send a personalized email request for guest post outreach.
Template 3
Hi {first_name},
How are you doing?
I am a staunch follower of your blog and have not missed a single upload. Recently, I shared them with my colleagues too here at [Your Company Name], and they loved it, too! 💗
So, how about me creating a guest post for 💬 {blog_name}.
We can work on a unique subject together and I believe it would appeal to a lot of your readers. With my guest posts and your customer reach, we could both benefit from this partnership.
What do you think?
Thanks,
[Your Name]
Template 4
Hello {first_name},
I hope this email reaches you well!
Recently, I came across your blog, and loved your writing style. Especially this blog, {Topic}.
One of the many main points that made me excited about your blog was your views on {Topic}. This part; [Insert Article Summary / Point] was very interesting, for sure.
After reading more of your blogs, I got an Idea. How about contributing a guest post for {blog_url}?
I feel we have a similar flow and can create a very compelling report if we put our heads together. 💭
What do you say?
Best,
[Your Name]
Product Offer
Customers desire new products/services or upgraded features of their older versions. Therefore, adopt email marketing strategies specifically to endorse these new offers to both old and new subscribers.
Indeed, carefully word your personalized email regarding the product offers. Engaging and information emails can increase the interest level of consumers and later drive sales.
Template 5
Hello {first_name}!
[Your Name] from [Your Company Name] here. In general, we prioritize you above all else and recognize your needs highly. So, now that we are releasing the new version of [product name], our first thought was to inform you about it!
Let me introduce the product a little, to get you as excited as we are about the updates! 😀[Add Product Update Summary]. 💬
Sounds interesting? Then go ahead and check it out yourself!
Thanks,
[Your Name]
Template 6
Hello {First_Name}!
[Your Name] from [Your Company Name] here. As you know, we have been busy with developing a usable product you can use for your long-term needs. So, today we are delighted to say that we have managed to fulfil your expectations and are now set to launch [Product Name]. 💗
[Product Name] has functional features like [2-3 Sentences about the Product]. These features can hopefully cover all the things that you must be expecting. We have published a detailed blog post on [Your Company Website: Hyperlinked] to elaborate on it more.
Interested? 😊
Get in touch with us now and get a personalized demo from our experts.!
Thanks,
[Your Name]
Template 7
Hi {first_name},
We see you have purchased {product name 1} and {product name 2} from our site. Hope you are enjoying them perfectly. Truth be told, we keep note of what kind of products/services you generally select from [Your Company Name]. We wish to provide better options that would suit your taste, and this surely helps. 😀
So, we did this thing; we went ahead and created a customized product that would check all your requirement points. In this item, you would get features like [Insert 4-5 Short Points On Product Specifications]. 💗
For any queries, you can get in touch with me or any of our experts.✌
You can also find more detailed product information at our official [Your Company Website].
Thanks,
[Your Name]
Nurture Emails
For generating leads, brands benefit well through nurture emails. These are an informative branch of email marketing. Here, readers get a clear understanding of the service or subject they have previously shown an interest in.
Template 8
Hi {first_name},
Recently, we have noticed your interest in our (item’s name). I wanted to make this easier for you, you are a valued member of our family, after all. 💘 Thus, visit [Your Company Website: hyperlinked] for more specialized details on what we are providing. Here is a link to the list of topics, properly curated to meet your thirst for knowledge.
Additionally, you can refer to our guide or demo version for a practice run and get first-hand knowledge/experience, too. Go ahead and learn more. If you have any further questions, contact me anytime!💗
Thanks,
[Your Name]
Template 9
Hello {first_name},
Before buying the product, it is only fair you would want to know more about it. In fact, we endorse it. So, for a clearer understanding of the [Product/Service Brief], here is a quick run-down for you.
[Product/Service Name] is suited for multiple industries. Above all, we aim to provide quick and simplified support to all users via our customer support.😀
To elaborate, in this guide, you would notice details on:
- Specification 1 (20 words max)
- Specification 2 (20 words max)
- Specification 3 (20 words max)
You can directly avail free trial options for a first-hand experience. Looking forward to hearing back from you!😀
Thanks,
[Your Name]
Podcast Outreach
Podcasts are one of the most commonly utilized sales strategies that multiple brands are opting for recently. While it targets a niche audience, this cold outreach tactic is appealing and persuasive for most listeners.
Brands can discuss a variety of topics in their podcast, and the humanized approach of ‘talking’ to the listeners increases customer-brand trust. You can create an email for creators you wish to work with and appeal to them for a feature.
Template 10
Hello {first_name},
Hope you are doing well!
I just found your podcast regarding {subject name}, and I became an instant fan afterward. In fact, I binged through all of the episodes in one sitting! 😍
I especially found the most recent episode of yours on [Topic] highly engrossing. Your viewpoint on {topic name} during the {episode that you listened to} was not something I have heard many people admit to.
I wish I could be there to share my views on it. Btw, are you interested in working with guests?😇
Let me know what you think. Maybe at a face-to-meeting even? 😊😀
Sincerely,
[Your Name]
Template 11
Hi there, {first_name}!
I am [Your Name] from [Your Company Name]. I listened to your recent podcast {title} episode. I must say, your views on {1-2 points on the episode content} were cleverly put together. Well, I was wondering, do you accept guests on your podcast? I would love to do a feature with you. 😀
[Add 2-3 lines about your work and yourself]
Previously, I have had features on [2-3 examples of publications/podcasts you worked with]. For your perusal, here are some of the topic ideas I can cover for you:
Idea 1 (20-30 word)
Idea 2 (20-30 word)
Idea 3 (20-30 word)
Let me know what you think, and we can pick a time to discuss this further.
With regards,
[Your Name]
Template 12
Hi {first_name},
I genuinely enjoyed your views regarding {include episode summary/point} in your podcast {episode name}. It was truly enlightening, to say the least. 💗
Are you interested in collaborating for a podcast? If so, I would be happy to know your views regarding (Topic’s name). Our team at [Your Company Name] would promote the episode to our social media subscribers as well.
Hope you consider my offer and get back to me with your reply soon. I genuinely think we can create an interesting episode together! 😄
Best Regards,
[Your Name]
Lead Magnet Delivery
Brand owners can send a lead-magnet delivery email after a new user signs up for their company’s lead magnet. In general, companies can offer discounts and offers to customers through their email campaigns. This can boost subscribers’ interest in the product(s) and increase conversions.
Template 13
Hi {first_name},
[Your Name] from {Your Company Name] here. I was told by my team that you just have signed up for our [Product/Offer/Service]. We are so happy to have one in our community.
I just want to help you with a basic introduction personally. Click here; [Insert Link Here] to get total access to our [Product/Offer/Service] name.
Let me know if you have any trouble. I would handle the matter for you myself as soon as possible.✌
Thanks,
[Your Name]
Testimonial/Review(s) Request
For brands, reviews and testimonials are some of the most vital marketing strategies to reach more customers. Most consumers trust the words or experience of a fellow buyer about a product or service. Accordingly, as a business owner, you can send a feedback request email to your current subscribers.
The content here involves prompting the receiver to provide their testimonial/review about the product/service they recently used. Keeping the tone pleasant and beseeching is important to successfully convince the subscribers.
Template 14
Hi {first_name},
Thank you for taking our service and trying out our [Product Name]. If you liked our product, we at [Your Company Name] would appreciate your feedback on the experience. If there is anything you want us to improve, I will personally work with the team to make the improvement happen. It would surely help us better our services for you.
Looking forward to your response!
Thanks,
[Your Name]
Template 15
Hi {first_name},
We are glad to have you in our community! Seems like it’s been more than [A Period Of Time]. So, I just wanted to know if you are liking our [Product/Service Name]?
We would highly appreciate it if you can leave a review or your feedback here at [Insert Link]. We would listen to you and make necessary modifications to our product model(s) if you suggest any.
Thank you,
[Your Name]
Unlinked Mentions
This strategy is effective for brands to generate a backlink for their company name through other websites. To explain, a website features your products or business name in their articles. The backlink would allow readers of said sites to redirect to your platform, if interested.
This is a natural and easy manner of increasing sales potential through already-present brand references on other websites. You can request a backlink possibility to the website owners via personalized emails.
Template 16
Hi {first_name},
I am [Your Name] from [Your Company Name]. We appreciate that you added mention of our product in {Title}. I liked the way you said “[Post Content]” in the article. Thank you so much for thinking us worthy of those kind words! 💖
Besides the mention, I was wondering if it would be possible for you to add a clickable link on our company name redirecting to [Your Company Website]?
Thank you,
[Your Name]
Template 17
Hi {first_name},
I noticed that you put in a good word about our [Product Name] in your recent blog; {Blog Title: Hyperlinked}. My teammates and I really appreciated the endorsement!😁
To note, we recently made updates to our features and provide extra user-friendly offers like [Insert 1 – 3 Personalized Deals]. I was wondering if you can link our [Your Company Website] to the brand name keyword in your article? 😀😁
Here is the link: [Add Link]
Hope to hear from you soon!
Thanks,
[Your Name]
Conclusion
Since it would be reasonably straightforward to add value to their buying experience through personalization email marketing, businesses can take advantage of this established route to provide implausible, targeted and appropriate information to their potential customers.
By incorporating personalization techniques, such as dynamically inserting customer names or recommending relevant products based on their past purchases, email campaigns can deliver a more tailored and engaging experience. This level of personalization not only enhances customer satisfaction but also drives increased ROI and revenue for your business.
Whenever crafting an email, always make sure your personalized Email gathers as many subscribers as possible. Also, always remember customer data is as valuable as currency.
Whenever customers reveal their data, they expect the data to be safe and not misused. They like only the relevant emails. By implementing effective email personalization strategies, such as incorporating personalized copy, tailored offers, targeted product recommendations, appealing images, and other relevant elements, businesses can ensure a more engaging and satisfying email experience for their customers.
Additionally, tracking the effectiveness of these personalized emails to continuously refine and improve the email personalization strategy is important.
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