Staff Engagement: What & Why Is It Important

According to Gallup employee engagement research, employee engagement has been shown to impact organizational outcomes significantly. To achieve high levels of staff engagement, it is essential to understand what it is and why it matters and explore practical strategies such as employee engagement programs.

In this blog post, we will discuss the definition of employee engagement, its benefits, and how software can improve staff engagement levels, including the role of employee engagement surveys in fostering a positive work environment.

What Is Staff Engagement?

Work engagement is crucial for the success of any organization. It refers to the enthusiasm, commitment, and energy employees bring to their work. Engaged employees are more productive, creative, motivated, and less likely to take time off or leave their jobs.

New tools and technologies have made it possible to collect employee engagement data and identify improvement areas. For employee engagement examples, software to improve staff engagement is now available to help companies track employee engagement levels, identify engaged employees, and provide recommendations for improving engagement.

Employee engagement is the strength of employees’ mental and emotional connection toward their work, teams, and organization. Some key themes are potent indicators of employee engagement and retention, such as employees’ satisfaction with their work and pride in their employer, the extent to which people enjoy and believe in what they do for work and their sense of urgency and adaptability.

Engaged staff, who feel connected and valued within their organization, are happier, more productive, more creative, and less likely to leave their job, contributing to improved rates. Companies can foster engagement and retention by defining what it means to them, understanding what it looks like in practice, and looking at engagement and retention from the employee’s perspective.

By having a series of informal conversations, companies can gain insight into what their employees are really about, what the world looks like from where the employee sits, how essential past experiences have molded their expectations and desires, what passions govern their choices, and what stifles these passions in the workplace.

There are many compelling examples, such as providing opportunities for professional development, recognizing employees for their contributions, and creating a positive work environment that supports growth and well-being.

How Can Employers Improve And Promote Staff Engagement?

Employers play a vital role in promoting staff engagement within their organizations. By creating a supportive and positive work environment, employers can encourage employees to be more engaged.

Employers can also provide employee development and growth opportunities, increasing staff engagement. Some specific ways that employers can improve and promote staff engagement include the following:

Encourage Two-Way Communication

Employers should create a comfortable environment for employees to communicate with their managers and leadership members. Employees should feel that their voices are heard, and their input is valued. Employers should regularly communicate with employees about the company’s vision, goals, and objectives.

According to a study from Penn State University, active listening from managers can relieve employees’ feelings of job insecurity. Listening is a powerful way to improve employees’ work experience and job performance.

By actively participating in your team’s processes and listening to their feedback on business decisions, you can foster a collaborative environment that boosts productivity and helps employees feel valued. To create opportunities for employees to feel valued, employers can have one-on-one conversations with employees, ask for feedback during one-on-one sessions, and ask about management style, how they feel at the company, and what they think can be improved.

Employers can also strive for a workplace culture in which individuality is both noticed and valued, demonstrate care for all employees, and provide routine opportunities for check-ins. Employers can encourage employees to value what each person can bring by caring for one another, advocating for everyone’s voice to be heard, and investing in their colleagues’ growth and development.

Offer Opportunities For Professional Development

Professional development opportunities are beneficial for both employees and employers. These opportunities show employees that their employer is invested in their growth and development, which can increase their motivation and job satisfaction.

Employees can also develop new skills and knowledge that can contribute to their work, positively affecting their productivity and efficiency. Some examples of professional development opportunities include training courses, seminars, and conferences.

Employers should create formal and informal professional development opportunities, such as “lunch and learns,” internal mentorships, company or industry expert speakers, and online programs. Professional development can also help prepare employees to Progress into elevated positions and assume additional organizational duties.

Employers need to encourage continuing education by ensuring staff have access to both internal and external learning opportunities. Encouraging professional development can help employers fill skills gaps in their workplace and support and elevate their employees to get them where they want to go in their careers.

Provide Recognition And Reward Employees

Employers should recognize and reward employees who go above and beyond their duties. This helps to show employees that their hard work is appreciated and that they are valued members of the organization.

Additionally, this can motivate employees to continue to perform at a high level. A culture of recognition develops engaged and loyal employees, and making employee appreciation integral to the workplace culture can be achieved through meaningful and intentional practices.

Recognition helps employees see that their company values them and their contributions to the success of their team and the company overall. This is particularly key when organizations grow or change, as it helps employees build a sense of security in their value to the company, motivating them to continue outstanding work.

Employee recognition is often peer-to-peer, making all team members your eyes and ears on the ground, and they become witnesses to your employee’s performance when you can’t be there. There are many ways to recognize employees, including social praise, awards, recognition programs, gift cards, fitness opportunities, paid time off, and social media accolades.

Encourage A Healthy Work-Life Balance

Employers should encourage a healthy work-life balance for their employees by creating an environment where they can pursue their interests and goals outside of work.

This can be achieved by providing flexible work arrangements, such as telecommuting and flexible hours. Flexible work arrangements can benefit both employees and employers. Employees with more control over their work schedule tend to be more productive and have lower turnover, greater loyalty, and better well-being.

Employers benefit from allowing flexible work schedules for their staff by improving retention, reducing costs, and increasing productivity. However, it is essential to note that even in the most flexible workplace, employers may still have to impose some restrictions on flexible work.

Clear policies and consistent implementation are essential, but more than overly restrictive policies are needed. Empowering employees to create and manage flexibility can increase productivity and cost savings.

Achieving a work-life balance means maintaining a healthy separation between work and personal life. Companies that support work-life balance have less burnout and higher job satisfaction.

Support Employee Well-being

Employee well-being is a crucial aspect that employers should prioritize. This includes providing access to health insurance and other benefits, promoting a healthy workplace culture, and providing resources and support to help employees manage stress and maintain a healthy lifestyle.

Improving and promoting staff engagement can create a more positive and productive work environment, attracting and retaining employees and improving overall job satisfaction. Recent research suggests that strategically changing workplace conditions to foster worker well-being improves worker health and can bring about beneficial business outcomes such as improved job performance and lower levels of employee burnout.

Employers can use a “work design for health” framework and toolkit to revamp their work practices to benefit employees’ health and the organization. A good starting point is to consider adopting the following seven approaches: giving workers more control over how they do their work,

They reduced workload demands, provided social support, improved job security, provided opportunities for career development, promoted work-life balance, and improved communication. By providing employees with healthy options and initiatives, employers can benefit their business by helping to prevent employee sickness, fatigue, and mental burnout while expressing care for their staff members as people who are more than just worker bees.

This can lead to reduced stress levels, more energy, and higher engagement and productivity at work, which can minimize the consequences of lost productivity costs. Additionally, offering access to a benefits package can help employees perform better and be more loyal to the company. Employers can also bring meditation classes and other relaxation techniques to help employees relax and reduce stress.

Provide Opportunities To Give Back

Providing opportunities for employees to give back to their community is a great way to engage them. This can be done through volunteering, donation drives, or other philanthropic initiatives. When employees have the chance to give back, they often feel more engaged with their work and are more likely to be proud of their company.

Volunteering can inspire employees and give them a new sense of accountability. It can also help them to meet new people and broaden their network of friends. Volunteering can be done in many ways, such as arranging for activities that can be done at the office or participating in charity events.

Employers can also encourage employees to donate money or participate in payroll-giving schemes. Volunteering can benefit both the community and the volunteers themselves. It can help volunteers build upon existing skills and use them to benefit the greater community.

Volunteering can also provide many benefits to both mental and physical health. Volunteers can show their children firsthand how volunteering makes a difference and how good it feels to help others and animals and enact change by giving back to the community.

What Are The Things That Compromise Staff Engagement?

Unfortunately, many factors can compromise staff engagement. They include:

Lack Of Job Satisfaction

Lack Of Job Satisfaction


Employees may feel undervalued and unappreciated in the workplace due to needing more recognition, autonomy, and challenging work opportunities. This can also result from a feeling of not being valued or heard. Employers need to ensure that their employees feel appreciated and have the power to make decisions, change processes, and create meaningful work.

One way to do this is by recognizing others’ contributions and praising and appreciating others. Employees want to know what the future holds for their careers, so managers should take time to explicitly discuss growth potential or provide opportunities and “stretch” assignments.

Being recognized by one’s peers can be just as meaningful as recognition from the top down. Employers can also show employees how much they value them by building trust, raising productivity, and creating peak employee experiences.

Ultimately, valuing employees in their work is essential in business and can improve the workplace environment, improve individual and team performance, and help an organization reach its goals.

Lack Of Support

Lack Of Support


Ensuring staff members have the necessary support to succeed is crucial. This includes having meaningful conversations, providing feedback on performance, and offering appropriate training opportunities. When managers must provide adequate resources or guidance, staff members can become frustrated and overwhelmed.

This can lead to decreased productivity and performance, which poses a significant challenge for managers. To help overwhelmed employees, managers can focus on eliminating distractions in the office and providing resources to help employees be successful.

Additionally, managers can uncover where uncertainties lie within their team and try to understand why. They can also foster ongoing career and development conversations to help employees gain momentum at work.

It’s important to note that feeling overwhelmed and overworked does not signify that an employee is a subpar performer. Managers should encourage employees to speak up when they feel overextended and unable to give their all. By doing so, managers can help employees avoid burnout and maintain productivity.

Inadequate Communication

Inadequate Communication


Effective communication is crucial for employers to ensure staff access to relevant information and avoid inconsistent messaging from senior management or a lack of transparency about goals and strategies.

This can be achieved by developing effective communication channels accessible to all employees. Some of the essential communication channels in the workplace include face-to-face conversations, emails, chat messages, video conferencing, phone calls, and other methods used to convey information in the workplace.

Nonverbal communication, like eye contact, body language, and tone of voice, is essential to workplace communication. Employers should also create channels dedicated to specific company topics and enable employees to collaborate more efficiently.

It is essential to use appropriate workplace collaboration, peer-to-peer, and top-down communication channels to impact the company’s success positively. Employers should also turn to more modern, intuitive, user-friendly, and mobile-first communication channels and tools that mimic the apps employees use daily in their private lives.

Effective communication should accurately convey information while maintaining or improving human relationships. Employers should foster an open-door policy, encouraging employees to approach managers with concerns, ideas, or feedback freely.

Regular team meetings or one-on-one chats with staff members can also improve communication between managers and employees. Listening is a critical communication skill, and managers should be able to answer phone calls emails, and chat with team members.

Poor Working Conditions

Poor Working Conditions


Marketing aims to effectively promote a product or service to target customers and generate sales. While marketing plays a vital role in driving business growth, it is crucial to remember that employees are the backbone of any organization.

Employees’ productivity and engagement can be negatively affected if they lack access to the necessary tools and resources or if their workplace is not conducive to productivity. Employers should strive to provide comfortable work environments and ensure employees have access to the right software, tools, and technology to succeed, aligning with the marketing goal.

A positive work environment promotes employee safety, growth, and goal attainment, all of which contribute to the success of marketing efforts. Companies with highly engaged employees outperform firms with disengaged employees in employee retention, customer satisfaction, and revenue growth, ultimately serving the marketing goal.

To create a better workspace, employers should give employees space and privacy to do their work, make the office more comfortable, and improve communication, all of which support the overall marketing strategy.

Other ways to create a positive work environment include hosting company events, expressing gratitude, compensating employees somewhat, and encouraging time off, which not only boosts employee morale but also contributes to the success of marketing campaigns.

Poor working conditions, such as poorly lit spaces, inefficient processes, and inconsistent expectations, can negatively affect employees’ morale and productivity, hindering the achievement of marketing goals. A toxic work culture can also lead to disengagement, confusion, and frustration among employees, which can significantly impact the effectiveness of marketing initiatives.

To foster a positive workplace culture, employers should learn about their employees’ needs and involve them in brainstorming solutions that address their specific needs, which ensures that employees feel valued and supported, thereby contributing to the success of marketing endeavors.

Staff Engagement Biggest Mistake To Avoid

Source: Youtube


Staff engagement is vital because it directly affects employee productivity and motivation. By improving staff engagement, companies can perform better.

Improving staff engagement can be challenging, but it is worth the effort because of its many benefits to an organization.

Also read: A Complete Guide To Remote Team

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