Ahrefs alternatives

It’s a popular all-around SEO platform that has been around since 2011, and it’s deservedly called one of the best solutions out there, thanks to its versatility and efficiency. 

Ahrefs lets you:

  • conduct comprehensive keyword research;
  • perform in-depth competitor analysis;
  • keep track of your backlink profile;
  • compare your website’s performance due to historical data;
  • audit technical aspects of your website. 

Yet, it’s not a panacea. If you are looking for a working SEO tool, you must know that plenty of Ahrefs alternatives are no worse. All you need is to find the right option that suits you, and we are here to help!

How To Choose The Best Alternatives To Ahrefs Among SEO Tools?

While looking for a replacement for a trending tool like Ahrefs, you must focus on numerous quality indicators to pick a worthy alternative. Namely, we recommend to keep in mind the following factors to distinguish the best Ahrefs competitors:

  • Features and functionality;
  • Data Accuracy
  • Ease of use;
  • Pricing;
  • Reputation (aka users’ reviews).

These are the primary qualities distinguishing a reliable SEO tool from a poor one. Yet, there is no one-size-fits-all formula for picking the right solution because, eventually, each factor should align with your unique long-term and short-term objectives.

Top 7 Ahrefs Alternatives To Try In 2024

We meticulously assessed the available options to comprehensively compare each and help identify the best Ahrefs alternatives for 2024. Let’s see what options are there!

SE Ranking – Best Out Of All Alternatives

SE Ranking - Best Out Of All Alternatives

Key Features

SE Ranking is a comprehensive SEO suite for agencies and in-house teams. It covers all significant tasks that SEO pros handle every day. And it does so with precision and accuracy due to vast datasets and AI-powered algorithms. 

The key features include:

  • 100% accurate Keyword Rank Tracker that provides daily updates on your website rankings;
  • Comprehensive SEO analyzer that identifies the tiniest flaws in your strategy;
  • Robust set of tools for keyword research and clustering;
  • Powerful Website Audit and On-Pages SEO Checker tools to optimize your websites and pages for better performance;
  • Top-notch Content Marketing Module with built-in AI Writer and Plagiarism Checker;
  • Use the convenient Backlink Monitor & Checker to keep track of your essential backlinks and identify link-building opportunities.

SE Ranking allows you to create from 10 to unlimited projects to serve multiple clients and includes 1-5 manager seats in its subscriptions. In addition, you can buy extra seats at a much lower price than with Ahrefs ($20/month per extra seat compared to up to $50/month per extra seat with Ahrefs).

Regarding agency needs, SE Ranking offers unlimited reporting, Lead Generator, and White Label, which aren’t available in Ahrefs.   

Compared to Ahrefs, SE Ranking offers a more excellent selection of tools at a much more reasonable price. It also stays ahead by following trends and introducing new solutions that can level up your strategies. 

User Reviews

Apart from its fair price, accuracy, and broad selection of features, SE Ranking takes the first spot on our list thanks to its flawless reputation. Trusted review sites rank it very high based on customer testimonials. Namely, G2 gives it a 4.8/5 rating (based on 1,000+ reviews), Capterra rates it with 4.8 stars (276 reviews), and users of TrustRadius rated it with 8.9/10.


SE Ranking offers three user packs – Essential, Pro, and Business. Prices vary from $44 to $191.20 per month, depending on the scope of features you need. And there is a 20% saving opportunity if you select annual billing. In addition, there’s a special Agency Pack available at $50 per month with annual Pro and Business subscriptions.

Mangools – Best For Beginners

Mangools - Best For Beginners

Key Features

Mangools offers users five crucial SEO tools for keyword research, rank tracking, SERP analysis, backlink analysis, and metrics tracking. Additionally, the platform provides a SERP Simulator, SERP Volatility Checker, and a convenient browser extension.

The list of tools might not be as extensive as that offered by Ahrefs or SE Ranking. Yet, Mangools drives users with its intuitiveness. The platform is perfect for beginners because all its features are easy to use. And it also offers a wealth of free learning materials that can help beginners to get started with SEO and experts to hone their skills and keep up with trends. 

User Reviews

Mangools has fewer reviews compared to our top pick – SE Ranking. Still, its rating is also high. Based on feedback from 62 people, the platform receives 4.6/5 stars on G2. It also boasts 4.7 stars on Capterra and a high 4.8-star rating on Trustpilot.


The pricing for the Mangools subscription is reasonable. The monthly rates range from $29 to $129, and there is a generous 35% discount for users who choose annual plans.

Semrush – Best For Accurate Keyword Research

Semrush - Best For Accurate Keyword Research

Key Features

Semrush boasts one of the most extensive catalogs of tools for SEO, market research, advertising, content, and social media. It gives you over 55 tools and reports for various marketing tasks.

The top SEO features include:

  • Keyword research;
  • On-page optimization;
  • Local optimization;
  • Rank tracking;
  • Backlink checker, and more.

The biggest highlight of this platform is its accuracy. According to expert and user reports, Semrush offers more accurate data than Ahrefs. The platform collects and analyzes results pages for 500+ million keywords, helping you tap into the most promising keywords for your strategies.

User Reviews

Semrush is ranked with 4.5 stars out of 5 on G2 based on 1,899 reviews. It also has a rating of 4.2 stars based on 556 reviews on Trustpilot and a score of 8.6/10 on TrustRadius.


Semrush has three paid plans that cost $129.95, $249.95, and $499.95 monthly. The rates are relatively high compared to other Ahrefs alternatives, and we have to note that there are also many extra charges for additional users, features, and credits.

Ubersuggest – Best Cheap Solution

Ubersuggest - Best Cheap Solution

Key Features

Ubersuggest gives you access to a site audit, keyword research, rank tracking, and backlink analysis tool. Additionally, there are some more features for keeping your rankings high.

The platform only boasts a variety of advanced tools like Ahrefs and other options on this list. However, it has all the basics you need to rank your site high, and it’s 70% cheaper than alternatives! Or even 90% cheaper if you buy lifetime access.

User Reviews

Compared to other Ahrefs alternatives, Ubersuggest has a good reputation but can’t boast stellar reviews and ratings. Capterra gives the platform 4.4 stars out of 5, G2 rates it with 4.2 stars, and Trustpilot awards the platform with 4.6 stars based on 274 reviews.


The cost for paid packages depends on the number of sites you want to analyze – €25/mo for one site, £49/mo for 2-7 websites, or £99/mo for 8-15 sites, which is pretty pocket-friendly. You can also use a seven-day free trial if you need to try it. Best part? – You can purchase lifelong access to the platform for only £290-£990.

Moz Pro – Best For Site Audit

Moz Pro - Best For Site Audit

Key Features

Like Ahrefs, Moz Pro gives you access to all essential SEO tools for success, including a keyword explorer, rank tracker, on-page optimizer, backlink checker, and custom report builder. Yet, the biggest highlight of this platform is its site audit feature.

Moz Pro stands out from the pack by letting you analyze your websites deeply and identify all kinds of mistakes, including tech issues. Compared to Ahrefs, Moz Pro allows you to analyze your site more intuitively and even see the priority level of every issue to know what to focus on in the first place. 

User Reviews

Moz Pro receives 4.4 stars on G2 based on 453 reviews and 4.5 stars on Capterra based on 345 reviews. The platform’s rating on TrustRadius is 8.1 out of 10.


Moz Pro is available in four paid plans, costing $79/mo to $479/mo. And there is a 30% discount for annual billing.

Spyfu – Best For Analyzing Competitors

Spyfu - Best For Analyzing Competitors

Key Features

The features of Spyfu include SERP analysis, rank tracking, domain comparison, keyword research, backlink checker, and competitor analysis.

Although Ahrefs also has a competitor analysis feature, Spyfu goes the extra mile. Apart from giving you general insights into your competitors’ SEO strategies, the platform can analyze their bidding history in Google Ads and suggest promising keywords you are not buying yet.

User Reviews

Spyfu has a 4.5-star rating on Capterra and a 4.4-star rating on G2. TrustRadius rates this platform with eight stars out of 10.


Spyfu has two paid plans – Basic ($39/mo) and Professional ($79/mo). There is a discount for annual billing, and currently, there is a limited-time offer that lets you purchase paid plans for $9 or $49 instead.

BuzzSumo – Best For Outreach

BuzzSumo - Best For Outreach

Key Features

BuzzSumo enables you to monitor and manage your brand mentions, create custom reports, research your competitors and audience, and monitor trends online.

It may not feature all classic SEO tools. Nevertheless, it’s an excellent solution for your outreach efforts. The platform can help you connect with hundreds of thousands of journalists and influencers and craft working pitches without a hassle.

User Reviews

Based on 102 reviews, BuzzSumo has a 4.5-star rating on G2 and the same rating on Capterra based on 141 other testimonials. TrustRadius gives this platform a rating of 8.3/10 based on 75 votes.


BuzzSumo is available in several paid packages, with a monthly price range between $199 and $999.


Now you know more about the most significant alternatives to Ahrefs that are out there. Each of these solutions has been around for long enough to earn the love and trust of users and prove that they are no worse (and maybe even better) than the famous platform.

Use the insights we shared to find a solution that suits your needs and take your search engine optimization to the next level!

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