how to do affiliate marketing without followers

In the ever-evolving digital marketing landscape, one prevailing notion suggests that you need a substantial following to thrive in affiliate marketing—a legion of loyal followers who hang on to your every word and recommendation. But what if we told you there’s an alternative path that doesn’t necessitate a massive social media following or a popular blog?

In this blog post, we’re about to explore how to do affiliate marketing without followers. We’ll unveil the strategies, tips, and tactics that can enable you to forge a profitable affiliate marketing career, even starting from scratch. Strap in and prepare to embark on an adventure that defies conventional wisdom and empowers you to achieve affiliate marketing success without needing a vast army of followers.

The Concept of Affiliate Marketing

Affiliate marketing stands out as a widely adopted online marketing strategy where individuals or businesses, known as affiliates, promote the products or services of other companies, typically through a unique affiliate link or tracking code. Affiliates receive a commission for every sale, lead, or action generated through their referral efforts. Here’s a breakdown of the concept:

1. The Affiliate: The person or entity collaborates with a company to endorse their products or services. Affiliates can be bloggers, YouTubers, social media influencers, or anyone with an online presence.

2. The Merchant (or Advertiser): The merchant is the company selling the product or service. They provide affiliates with marketing materials, unique tracking links, and a commission for each sale or lead driven by the affiliate.

3. The Consumer: The end consumer is the one who buys the product or takes the desired action through the affiliate’s promotional efforts.

How It Works

Affiliates use their online platforms to market the merchant’s products. They insert affiliate links or banners into their content. The affiliate receives a commission upon a user clicking on these links and purchasing or completing the desired action (such as signing up for a newsletter).

Different Affiliate Marketing Models

Affiliate marketing offers various compensation models, each with its dynamics and advantages:

Pay-Per-Sale (PPS)

Pay-Per-Sale (PPS) concept

In the Pay-Per-Sale (PPS) model, affiliates receive a commission once the referred customer completes a purchase. Usually, these commissions are calculated as a percentage of the sale. This model is widely employed for both physical and digital products, offering affiliates the incentive to drive actual sales, aligning their success with the success of the product or service they are promoting.

In the realm of affiliate marketing, the PPS model stands out for its straightforward approach, ensuring that affiliates earn a monetary reward directly tied to the sales they generate. This model’s versatility makes it applicable to various industries and markets, providing a clear and tangible incentive for affiliates to focus on driving quality leads that convert into valuable sales.

Pay-Per-Click (PPC)

Pay-Per-Click (PPC) Concept

With PPC, affiliates receive compensation based on the number of clicks their referral links generate. This model is more prevalent in the context of ad networks and is less reliant on actual sales.

Pay-Per-Lead (PPL)

Pay-Per-Lead (PPL) Concept

Within the Pay-Per-Lead (PPL) model, affiliates receive commissions when a referred customer engages in a particular action. This action can encompass various activities, including signing up for a newsletter, completing a contact form, or registering for a free trial. Unlike the traditional Pay-Per-Sale (PPS) model, the focus in PPL is on encouraging potential customers to take specific steps that indicate interest or engagement with the offered product or service, rather than solely on completed purchases.

The PPL model introduces a nuanced approach to affiliate marketing, aligning incentives with actions that precede a sale. Affiliates are rewarded for steering potential customers toward meaningful interactions, fostering a connection between the audience and the promoted product or service. This model proves advantageous in scenarios where building relationships and establishing interest are key components of the marketing strategy.

Revenue Share (RevShare)

Revenue Share Concept

The structure of this model is commonplace in services that involve recurring billing, particularly in subscription-based products. Within this framework, affiliates earn a percentage of the continuous revenue generated from customers they successfully refer. Unlike one-time transactions, the recurring revenue model ensures that affiliates benefit not just from the initial sale but from the sustained engagement and loyalty of the referred customers over time.

This approach is especially prevalent in industries where subscription-based services thrive, emphasizing the significance of retaining customers for the long term. For affiliates, this model offers the advantage of continuous income streams, aligning their incentives with the objective of fostering customer loyalty and encouraging ongoing subscriptions. It establishes a mutually beneficial relationship wherein both the affiliate and the business share in the sustained success of the subscription-based product or service.

Two-Tier Affiliate Marketing

Two-Tier Affiliate Marketing Concept

Within this model, affiliates derive commissions not only from their direct referrals but also from the affiliates they bring into the program. In essence, affiliates receive rewards not only for their individual efforts in driving sales or leads but also for expanding the affiliate network by recruiting new participants. This structure encourages affiliates not only to focus on their own performance but also to actively contribute to the growth and success of the entire affiliate program.

This two-tiered approach creates a network effect, wherein affiliates are motivated not only by their own results but also by the potential for additional earnings through the efforts of those they recruit. It establishes a collaborative dynamic, fostering a sense of community and shared success within the affiliate program.

How To Do Affiliate Marketing Without Followers?

Affiliate marketing without followers is a strategy that focuses on promoting affiliate products or services without relying on a substantial social media following or an extensive email list. While having a loyal audience can be advantageous in affiliate marketing, it’s optional for success. Here’s a detailed guide on how to do affiliate marketing without followers:

1. Choose a Niche and Product:

  • Niche Selection: Choose a niche or topic that interests you. This will make creating content more accessible and engaging with your audience, even if it’s small.
  • Product Selection: Research and identify affiliate products or services that align with your chosen niche. Ensure these products are relevant to your target audience and something you can genuinely recommend.

2. Create High-Quality Content:

  • Content Strategy: Develop a content strategy that produces valuable, informative, and engaging content. This content includes blog posts, videos, podcasts, or product reviews.
  • SEO Optimization: Enhance your content for better search engine performance. Conduct keyword research to naturally identify relevant search terms and integrate them into your content.

3. Build a Website or Blog:

  • Select a Platform: Establish a website or blog as your central hub. You can use WordPress or website builders to set up your site.
  • Content Structure: Organize your content into categories and use a straightforward navigation structure. This makes it easier for visitors to find the information they want.

4. Join Affiliate Programs:

  • Affiliate Networks: Sign up for affiliate programs or networks providing products or services pertinent to your niche. Popular affiliate networks include Amazon Associates, ShareASale, CJ Affiliate, and ClickBank.
  • Affiliate Product Research: Research and select specific affiliate products or services within the affiliate programs that align with your content and resonate with your audience.

5. Integrate Affiliate Links:

  • Disclosure: Be transparent with your audience about your affiliate marketing efforts. Disclose your affiliate relationships in your content to maintain trust.
  • Link Placement: Incorporate affiliate links naturally within your content where they provide value. Avoid being overly promotional; focus on helping your audience solve problems or meet their needs.

6. Promote Your Content:

  • Email Marketing: If you possess an email list (even a small one), use it to promote your content and affiliate products. Motivate visitors to your website to sign up for your newsletter.
  • Content Syndication: Share your content on other relevant websites, forums, or communities within your niche. This can help you extend your reach beyond your immediate audience.

7. Analyze and Optimize:

  • Track Performance: Use analytics tools to monitor the performance of your affiliate links and content. Monitor click-through rates, conversion rates, and earnings.
  • A/B Testing: Experiment with different strategies to improve your affiliate marketing results. This may include experimenting with various content types, layouts, or calls to action.

8. Engage with Your Audience:

  • Comments and Feedback: Interact with your audience by responding to blog or social media comments. Engage in discussions and answer questions to build rapport.
  • Community Involvement: Participate in relevant forums or communities where your target audience congregates. Offer helpful advice and solutions, and subtly promote your content when appropriate.
  • 9. Be Patient and Persistent: Results Take Time: Building a successful affiliate marketing business without followers will take time. Keep going if you see immediate results. Stay consistent and patient.
Source: YouTube

Benefits Of Affiliate Marketing For Beginners

Affiliate marketing offers several advantages, making it an attractive option for beginners looking to venture into online marketing:

1. Low Start-Up Costs: Affiliate marketing typically requires minimal upfront investment. You don’t need to create your product or service, manage inventory, or handle customer support, reducing initial costs.

2. No Product Creation: You can start promoting products or services immediately, eliminating the time and effort needed to develop your offerings.

3. Flexible Schedule: Affiliates can work on their terms, making it suitable for those with full-time jobs or other commitments.

4. Passive Income Potential: Successful affiliates can generate passive income, earning commissions on past promotions as long as the content remains accessible.

5. Diverse Income Sources: Affiliates can promote products across various niches and industries, diversifying their income sources.

6. Scalability: As your affiliate marketing skills improve, you can scale your efforts by expanding your reach and promoting more products.

Affiliate Marketing Without A Website

While affiliate marketing without a website is possible, owning a website provides greater control over your content and branding and is a central hub for your affiliate marketing efforts. Additionally, many affiliate programs and networks prefer working with affiliates with websites, so it may sometimes limit your options. However, you can still be successful using the alternative strategies mentioned above if you adhere to the guidelines and best practices of each platform you utilize.

Affiliate marketing without a website is possible, although having a website is a valuable asset for many affiliate marketers. If you choose to pursue affiliate marketing without a website, here are alternative strategies you can use:

  1. Social media platforms: Leverage well-known social media platforms such as Instagram, Facebook, Twitter, and Pinterest to promote affiliate products. Create engaging content, such as posts, images, or short videos, that feature your affiliate links.
  2. YouTube Channel: Create a YouTube channel and produce video content related to your niche or the affiliate products you want to promote. Include affiliate links in your video descriptions or within the videos themselves.
  3. Email Marketing: Establish an email list and dispatch newsletters to your subscribers, promoting affiliate products. You can use MailChimp or ConvertKit to manage your email marketing campaigns.
  4. Podcasting: Start a podcast focused on your niche and include affiliate promotions within your episodes. You can describe the products or services you’re promoting in your audio content.
  5. Content Syndication: Share your affiliate promotions on content syndication platforms, such as Medium or LinkedIn, where you can publish articles or posts without a website.
  6. Community and Forum Engagement: Participate in online communities and forums related to your niche. Offer valuable advice and recommendations while subtly including your affiliate links where relevant. Always follow the community guidelines.
  7. Guest Blogging: Contribute guest posts to other blogs or websites within your niche. Include your affiliate links within these guest posts to reach a broader audience.
  8. Online Marketplaces: Consider platforms like Amazon, Etsy, or eBay, which allow you to list products and include affiliate links in your product descriptions.
  9. QR Codes: Create QR codes that link directly to your affiliate offers. You can share these codes on printed materials, in presentations, or as part of offline marketing efforts.
  10. Paid Advertising: Execute paid advertising campaigns on platforms like Google Ads or Facebook Ads. This can assist in directing your message to particular audiences and lead them to your affiliate promotions.
  11. In-Person Networking: Attend relevant industry events, seminars, or conferences to network with potential partners and introduce them to your affiliate marketing efforts.
  12. Direct Messaging and Email Outreach: Reach out to potential customers through social media or email. Share information about affiliate products that might solve their problems or meet their needs.
  13. QR Codes: Create QR codes that link directly to your affiliate offers. You can share these codes on printed materials, in presentations, or as part of offline marketing efforts.


Q1. Is It Possible To Achieve Passive Income Through Affiliate Marketing Without Followers?

Indeed, one can generate income passively through affiliate marketing. Still, it often requires significant initial effort and ongoing content creation to establish a source of passive income.

Q2. Can I Use Paid Advertising To Kickstart My Affiliate Marketing Efforts Without Followers?

Utilize paid advertising on platforms like Google Ads or Facebook Ads to attract focused traffic to your affiliate content. However, setting a budget and monitoring your ad campaigns closely is essential to ensure a positive return on investment.

Q3. Do I Need To Have A Website To Do Affiliate Marketing Without Followers?

While having a website is beneficial, it’s not a strict requirement. To promote affiliate products, you can use alternative platforms such as social media, YouTube, email marketing, or content syndication.


In the ever-expanding world of affiliate marketing, the traditional notion of needing a massive following to succeed is being reshaped. We’ve explored how to do affiliate marketing without followers, revealing that anyone can embark on this journey with the right strategies, dedication, and perseverance. You have the potential to create a flourishing affiliate marketing enterprise from scratch by selecting the right niche, creating valuable content, and promoting relevant products.

Remember that patience is vital; your journey may take time to yield substantial results. Your commitment to delivering value to your audience, building trust, and refining your approach will be your most valuable assets.

So, whether you’re a beginner taking your first steps into affiliate marketing or someone looking to diversify their income streams, know that your passion, persistence, and the strategies we’ve explored here can pave the way to success.

We’d love to hear from you! Do you have any questions, thoughts, or experiences related to affiliate marketing without social media followers? Share your insights in the comments section below.

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