Did you know that nowadays, everyone is turning to video content as a primary way to promote their businesses? Leveraging video marketing on social media proves to be a highly effective strategy for companies of all sizes, and it can be done in many different ways.
So, here we will discuss what video marketing is and why it’s essential, which social media platforms are the best to use in 2023, and the six steps for successful video marketing on social media.
What Is Video Marketing?
Video marketing creates and shares content to promote a business’s product or service. It can include videos posted on social media, YouTube channels, video ads, and more. It is a formidable asset for businesses, enabling you to access a broad audience of potential customers engaging personally.
staying updated with current video trends and incorporating storytelling techniques can enhance the impact of video marketing efforts.
Why Is Video Marketing Important?
That’s because data has proven that video is one of the most effective marketing strategies in modern times. It is cost-effective, has a higher conversion rate than other types of content, and is more likely to be shared.
Additionally, video content is much easier to consume than text-based content and can reach a larger audience with less effort. Video marketing allows businesses to create more compelling content with fewer resources and time.
Videos are more likely to be shared and go viral than other forms of content, increasing brand exposure and reach. Search engine optimization (SEO) can be enhanced by driving website traffic and increasing user engagement metrics.
What Are The Best Social Media Platforms For Video Marketing In 2023?
In 2023, the best social media platforms for video marketing are Facebook, YouTube, LinkedIn, and other popular networks. Each of these platforms has its benefits and features. Let’s talk about each one of them in more detail.
Since Facebook’s launch in 2004, it has been the go-to platform for video marketing. It is one of the most popular social media networks, with over 2.96 billion active users. And the specific thing is that it targets the right audience with its advanced targeting options.
Facebook also offers a variety of video content formats, such as live streams, pre-recorded video ads, and 360-degree videos. Additionally, it provides excellent analytics, giving businesses valuable insights into their audience’s likes and dislikes.
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YouTube was founded in 2005 and is Google, the second most widely used social media platform, and Facebook, with over 2.6 billion active users. One of the best platforms for video marketing is empowered as it permits businesses to connect with a targeted audience and get views quickly.
It is generally known for its long-form content and is the best platform for sharing tutorials, webinars, product reviews, and other engaging and lengthy video content. It also has practical tools for uploading, monitoring, and scheduling video content.
Instagram was launched in 2010 and has grown to become one of the most popular social platforms. It is used by over 2 billion active users each month.
It’s an excellent platform for video marketing features like Stories, Reels, and IGTV. It also offers advanced targeting options and analytics so businesses can easily understand their audience’s preferences.
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LinkedIn stands as a professional networking platform boasting a user base of over 900 million users. It’s great for video marketing because it allows businesses to reach a skilled and educated audience.
Remember, the audience on LinkedIn is more professional than on other platforms, so the videos should be shorter and focused on specific topics such as product features, company culture, and customer stories.
It’s perfect for advertising B2B services, sharing company news, hosting video webinars, etc.
- Other Platforms
Social media platforms like Instagram and Snapchat can be used for video marketing in 2023. Each offers unique benefits, so you should research each to see which would benefit your business needs.
Note: Every platform also includes advertising options for creating engaging video ads. So, based on your strategy and target audience, you must choose the right platform for video marketing.
Now that you know the best platforms for video marketing in 2023, let’s talk about the strategy you need to be successful.
Six Steps To Successful Video Marketing On Social Media
Leveraging video marketing on social media proves to be a highly effective strategy to help businesses succeed. Here are six steps to success:
Decide Your Platform(s)
We have already discussed the most optimal platforms for video marketing in 2023.When deciding which is suitable for you and your target market, here are some valuable data from wyzowl– that provides insight into what other successful video marketers have chosen.
However, there are different specific formats for specific platforms, like
- Facebook Live: A real-time streaming feature on Facebook that enables users and businesses to broadcast live video content, fostering direct interaction and engagement with the audience.
- Facebook Stories: Short-lived, immersive visual content shared on Facebook that disappears after 24 hours, allowing users to share ephemeral updates, images, and videos with their network.
- Instagram Stories: Ephemeral visual content on Instagram that disappears after 24 hours, offering a dynamic way for users and businesses to share updates.
- IGTV and Reels: IGTV allows longer-form videos, while Reels is a short-form video feature on Instagram, both designed to enhance video-sharing and creativity.
- Long term Videos Series: Create an ongoing series of videos on YouTube to explore in-depth topics, entertain, or inform your audience over an extended period, fostering viewer loyalty and engagement.
- Tutorials & Webinars: Utilize YouTube to share instructional tutorials, conduct webinars, and present educational content, leveraging the platform’s extensive reach for disseminating valuable information and engaging with a broad audience.
Create Your Video Marketing Goals
Your video marketing goals should be related to your overall business objectives.
Videos are an excellent way to elevate your marketing funnel and accomplish ambitious goals like increasing brand visibility, generating website traffic, turning leads into customers, or boosting social media engagement.
With the right social media video strategy for each stage of the typical five, The marketing funnel comprises awareness, consideration, and conversion. Loyalty/retention & advocacy – quickly capitalize on this powerful tool.
Choose Your Video Format
Depending on your chosen platform and goals, several types of videos exist to consider. Some of the video content are:
Educational videos are a valuable tool for building brand awareness among potential customers. These videos offer informative content in the form of tutorials, how-tos, and interviews, positioning the brand as an authority in its industry. The concise and focused nature of such content makes it an excellent choice for creating engaging and informative material that resonates with the target audience.
These videos are tailored to introduce new offerings to potential customers. These videos are crucial in providing comprehensive information about the featured products or services, encompassing details such as pricing, testimonials, and other relevant information.
These videos effectively communicate the value proposition and critical features by presenting a well-rounded overview, helping prospective customers make informed decisions. This format serves as a dynamic and engaging way to showcase and promote new additions to the product or service lineup.
These types of videos are are crafted to boost social media engagement. Formats such as comedic skits, parodies, and music videos are strategically chosen to captivate the audience and distinguish themselves in the competitive digital environment.
By leveraging creativity and a light-hearted approach, these videos entertain and contribute to cultivating a lively and engaging online brand presence. This dynamic content enhances the brand’s visibility, fostering a memorable and positive association with the audience.
Behind The Scenes
These videos offer viewers an insider’s look into the inner workings of a company, revealing a more personal and human side. These videos go beyond the surface to introduce key team members, showcase the workplace culture, and provide insightful glimpses into the company’s ethos and daily operations.
Such content fosters a stronger connection between the brand and the audience by offering transparency and authenticity. It humanizes the company, making it more relatable and building a sense of familiarity and trust among viewers.
These are just a few formats for videos; there are several more, like explainer videos, testimonial videos, case study videos, and so many more. You need to find out which one suits well for your business.
Create Video Content (Plan):
Once you have decided on the goal of your video marketing campaign and its format, it is time to create the actual video content.
You’ll need to figure out several things before you start:
- What message do you want to communicate?
- How will the video be structured?
- Who or what should be featured in the video?
- How many videos do you need?
- What visuals should be included?
- What music should be used?
- What type of script is required?
- What will the video look like?
- What equipment do you need to record the video?
- How much editing is necessary to make the video appear professional?
- And finally, who will create the video content?
Once all these points are resolved, you can start building your video content.
Schedule And Promote The Videos
Once the video has been created, consider when and how you’ll promote it. You can use different techniques to maximize your video marketing success.
Develop a social media video marketing calendar that lets you plan and schedule your videos. That helps you know when each video will be released and allows you to monitor its performance.
You should also consider using paid video ad campaigns to extend your reach to a more significant target audience segment. That is an excellent way to quickly increase your videos’ reach and engagement.
However, specific scheduling tools, such as Hootsuite and Sprout Social, can be used to promote it on platforms including Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Track Your Video Metrics
To gauge the success of your videos, it’s essential to diligently track their metrics. By monitoring key indicators, you gain insights into their performance on social media platforms.
Metrics such as the number of views, engagement rate, click-through rate (CTR), and average watch time provide invaluable data. Tracking views helps quantify the audience reached, while engagement rate measures the level of interaction, indicating the video’s resonance. CTR is crucial for assessing the effectiveness of prompting actions, and average watch time reflects viewer engagement duration.
Regularly following these metrics empowers you to assess the impact of your video content, allowing strategic adjustments to enhance performance and optimize future video strategies.
Now that you know the steps for video marketing on social media consider implementing them for your business. And look at the power of video content.
Still, if you face any problems, ask your questions in the comment section. We will be happy to answer you.
Thanks for reading 🙂