7 Types of SEO For A Great Digital Marketing Strategy

In the expansive world of digital marketing, gaining a deep understanding of the diverse types of SEO is paramount for unlocking online success. Whether it’s technical SEO, on-page SEO, content SEO, off-page SEO, local SEO, mobile SEO, or eCommerce SEO, each type holds immense significance in amplifying your website’s visibility and securing favorable search engine rankings.

In this blog post, we will embark on an exciting journey of exploration, dissecting each type of SEO and unveiling their distinct significance. Get ready to dive deep into the strategies and approaches required to optimize your website effectively. By mastering the art of these SEO types, you can propel your digital marketing efforts to new heights and drive unparalleled growth for your online presence.

So, let’s get started;

What Is SEO?

SEO (Search Engine Optimization) is the practice of improving the ranking of a website on search engine results pages (SERPs). The higher the ranking, the more likely people find the website.

In 1996, Bill Gates said: “Content is King,” this statement is as true today as it was back then. The types of SEO have changed over the years, but the goal has always remained the same: to get your website to rank higher on search engine results pages.

The changes in SEO can be traced back to Google’s algorithm updates. Google is constantly changing its algorithm, which means that what worked yesterday might not work today. This can frustrate businesses and digital marketers, who must stay updated on the most recent changes and development trends.

Types of SEO

No need to fret; assistance is at hand! This blog post will investigate the seven fundamental types of SEO crucial for a prosperous digital marketing strategy.

Types Of SEO

Type #01: Technical SEO

Technical SEO

Technical SEO is pivotal in optimizing a website for search engines, aiming to enhance its visibility and ranking in search engine results pages (SERPs). By focusing on the website’s structure, code, and content, technical SEO ensures that it is easily discoverable and accessible to users and search engine crawlers.

To maximize the effectiveness of technical SEO, there are several important guidelines to follow:

  • Improve Website Speed: A fast-loading website provides a better user experience and positively impacts search engine rankings.
  • Optimize for Mobile Devices: With the increasing use of mobile devices for browsing, optimizing your website for mobile responsiveness is crucial for both user satisfaction and search engine rankings.
  • Enhance User Experience: A user-friendly website design, intuitive navigation, and engaging content improve user experience, leading to higher search engine rankings.
  • Optimize Website Structure: Organizing your website’s structure helps search engines understand its hierarchy, facilitating better crawling and indexing.
  • Optimize Website Code: Clean and efficient code reduces website load times, eliminates technical errors, and enhances search engine readability.
  • Regularly Update Website Content: Fresh, relevant, high-quality content keeps users engaged and Indicates to search engines that your website is consistently updated and holds value.

Type #02: On-Page SEO

On-page SEO encompasses the techniques used to optimize a web page’s content and structure to enhance its visibility and ranking in search engine results pages (SERPs). It involves strategically optimizing various elements, such as the title tag, meta tags, header tags, images, and other on-page components.

To maximize the effectiveness of on-page SEO, it is essential to follow these important guidelines:

  • Optimize the Title Tag: Craft a concise and keyword-rich title tag that accurately represents the web page’s content.
  • Optimize the Meta Tags: Meta tags, including the meta description, should be compelling and informative and include relevant keywords to entice users to click on the search result.
  • Optimize the Header Tags: Use header tags (H1, H2, etc.) to structure the content and highlight important sections, incorporating relevant keywords where appropriate.
  • Use Keyword-Rich Titles: Incorporate target keywords naturally into the page’s titles to signal search engines about the content’s relevance.
  • Use Keyword-Rich Descriptions: Craft meta descriptions that are compelling and concise and include relevant keywords to entice users to click on your web page.
  • Use Keyword-Rich Alt Text for Images: Utilize descriptive and keyword-rich alt text for images to provide context to search engines and improve accessibility.

Type #03: Content SEO

Content SEO

Content SEO involves optimizing the content on a web page to improve its visibility and ranking in search engine results pages (SERPs). It focuses on creating valuable and relevant content that satisfies user intent and aligns with targeted keywords.

Here are the key aspects of content SEO:

  • Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that align with your content and target audience.
  • Keyword Placement: Strategically incorporate target keywords in the title, headings, subheadings, and throughout the content while maintaining a natural and reader-friendly flow.
  • Quality and Relevance: Create high-quality and informative content that provides value to the audience. Ensure the content is relevant to the topic and aligns with users’ search intent.
  • User Experience: Optimize the structure and readability of the content, using appropriate formatting, subheadings, and bullet points to enhance user experience and make the content easily scannable.
  • Unique and Engaging: Craft unique and engaging content that stands out from competitors, attracting users and encouraging them to spend more time on your website.
  • Internal Linking: Incorporate internal links within your content to guide users to related pages on your website, improving navigation and promoting a positive user experience.

Type #04: Off-Page SEO

Off-page SEO revolves around strategically optimizing a website’s presence outside its pages, primarily through acquiring high-quality backlinks from other reputable websites. This practice focuses on building a solid backlink profile to enhance the website’s visibility and authority in search engine results pages (SERPs).

To effectively implement off-page SEO, consider the following important guidelines:

  • Acquire High-Quality Backlinks: Seek backlinks from authoritative and relevant websites that are trustworthy and reputable in your industry or niche. High-quality backlinks act as endorsements, signaling to search engines the credibility and value of your website.
  • Obtain Backlinks from Relevant Websites: Focus on securing backlinks from websites that are contextually relevant to your content. Linking websites sharing similar themes or topics strengthens the association and improves search engine visibility.
  • Use Keyword-Rich Anchor Text: Incorporate keyword-rich anchor text when acquiring backlinks. This helps search engines understand the relevance of the linked content and contributes to higher rankings for specific keywords.

Type #05: Local SEO

Local SEO

Local SEO optimizes a website’s visibility and ranking in search engine results pages (SERPs) for specific geographic locations. This practice aims to target and attract local customers searching for products, services, or information within a particular area.

To effectively implement local SEO, consider the following important guidelines:

  • Keyword-Rich Titles: Craft titles that incorporate location-specific keywords, reflecting the geographic relevance of your business or target audience.
  • Keyword-Rich Descriptions: Develop meta descriptions that entice users to click on your search result and include location-specific keywords to signal local relevance.
  • Keyword-Rich Alt Text for Images: Provide descriptive and keyword-rich alternative text (alt text) for images, including location-specific keywords, to reinforce the local context of your content.
  • Optimize Meta Tags: Ensure your meta tags, including title tags and meta descriptions, align with the local targeting and include relevant keywords to improve search engine visibility within specific geographic locations.
  • Get Backlinks from Relevant Websites: Seek backlinks from local directories, industry-specific websites, and other local businesses to establish your website’s authority and relevance within the local community.

Type #06: Mobile SEO

Mobile SEO is optimizing a website to achieve better visibility on search engine results pages (SERPs) specifically for mobile devices. The primary goal is to ensure a smooth and user-friendly experience for mobile users, enhancing their interactions and overall satisfaction.

Here are the critical aspects of mobile SEO:

  • Responsive Design: Ensure your website has a responsive design that adapts to different screen sizes and resolutions, providing a consistent and optimized experience across mobile devices.
  • Mobile-Friendly Loading Speed: Optimize your website’s loading speed for mobile devices by minimizing file sizes, leveraging browser caching, and optimizing code and images.
  • Mobile Usability: Enhance mobile usability by ensuring easy navigation, intuitive user interface elements, and proper formatting that enhances readability on smaller screens.
  • Mobile-Friendly Content: Create content suitable for mobile consumption with concise paragraphs, clear headings, and quickly scannable information.
  • Mobile-Specific Optimization: Implement mobile-specific SEO techniques such as optimizing titles, meta descriptions, and headings for mobile users, as well as using mobile-specific keywords and phrases.

Type #07: eCommerce SEO

eCommerce SEO involves optimizing an online store to improve its visibility and ranking in search engine results pages (SERPs) for relevant keywords. It aims to drive organic traffic and increase conversions. Here are the key aspects of eCommerce SEO:

  • Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that align with your products, target audience, and search intent.
  • On-Page Optimization: Optimize product pages with keyword-rich titles, descriptions, headings, and alt tags. Ensure the website structure is user-friendly and easy to navigate, enhancing the overall user experience.
  • Product Descriptions: Create unique, informative, and persuasive product descriptions that highlight the benefits, features, and specifications of each product. Incorporate relevant keywords naturally.
  • Image Optimization: Optimize product images using descriptive file names and adding alt text that includes relevant keywords. Compress images to improve page loading speed.
  • User Reviews and Ratings: Encourage customers to leave reviews and ratings for products, as they provide valuable social proof, contribute to unique content, and improve search engine visibility.

By implementing effective eCommerce SEO strategies, you can enhance the visibility of your online store in search results, attract targeted organic traffic, and increase the likelihood of converting visitors into customers.

By following these seven types of SEO, you can create a successful digital marketing strategy that will help improve your visibility and ranking on the search engine results pages.

Difference Between White Hat, Black Hat, And Grey Hat SEO

White Hat SEO

  • White Hat SEO refers to ethical and legitimate practices that adhere to search engine guidelines and focus on improving a website’s search engine visibility through organic means.
  • It involves keyword research, quality content creation, proper website structuring, natural link building, and ensuring a positive user experience.
  • White Hat SEO provides users value, improves website credibility, and builds long-term, sustainable rankings.

Black Hat SEO

  • Black Hat SEO refers to unethical and manipulative practices that exploit search engine algorithms’ loopholes and algorithms to achieve quick and artificial rankings.
  • It involves keyword stuffing, hidden text, cloaking, link schemes, and other deceptive tactics that violate search engine guiBlack Hat SEO aims at SEO to achieve immediate results without considering user experience or long-term sustainability. However, it risks penalties and potential banning from search engine listings.

Grey Hat SEO

  • Grey Hat SEO falls between White Hat and Black Hat SEO practices.
  • It involves techniques that may not explicitly violate search engine guidelines but can be seen as manipulative or questionable.
  • Examples of Grey Hat SEO include purchasing expired domains for backlinks, guest blogging solely for link-building purposes, or using automated software for link-building.
  • Grey Hat SEO aims to achieve better rankings without directly crossing ethical boundaries. However, it still risks penalties if search engines deem the practices inappropriate.

It’s important to note that search engines like Google continually update their algorithms to detect and penalize Black Hat and Grey Hat SEO practices, emphasizing the importance of adhering to White Hat SEO techniques for long-term success and sustainability.

How Do You Figure Out What Kind Of SEO Services You Need?

To figure out what kind of SEO services you need, consider conducting the following audits:

  1. Content Audit: Evaluate your website’s content’s quality, relevance, and effectiveness. Identify areas that require improvement, such as outdated or thin content, keyword targeting, or opportunities for content expansion. This audit helps determine if you need on-page SEO services to optimize your content for better visibility and engagement.
  2. Technical Audit: Assess the technical aspects of your website, including site structure, page load speed, mobile responsiveness, crawlability, and indexability. This audit helps identify technical issues that may hinder search engine crawlers from adequately indexing and ranking your website. If you find technical problems, you may need technical SEO services to address them and optimize your website’s technical foundation.
  3. Backlink Profile Audit: Evaluate the quality, relevance, and diversity of your website’s backlinks. Identify any spammy or low-quality backlinks that may negatively impact your website’s ranking or reputation. This audit helps determine if you need off-page SEO services to build high-quality backlinks and improve your website’s authority and credibility.

Performing these audits using SEO audit tools can provide valuable insights into the areas of SEO that need attention and improvement. By analyzing the results, you can determine the specific SEO services required to optimize your website and enhance its visibility, ranking, and overall online presence.

To ensure the best outcomes, seeking guidance from SEO professionals or agencies who can offer expert advice and personalized recommendations based on your unique requirements is advisable.


Q1. How Long Does It Take To See Results From SEO Efforts?

A. The timeline for seeing SEO results varies based on factors such as website age, competition, and the effectiveness of SEO strategies. Generally, building authority and seeing significant improvements takes time, but consistent efforts can yield positive results over time.

Q2. How Can I Choose The Right SEO Types For My Website?

A. Consider your website’s goals, target audience, industry, and competitive landscape when selecting the types of SEO to focus on. Conducting thorough research and consulting with SEO professionals can help guide your decision-making process.


Now that you know the types of SEO, it’s time to learn about the different kinds of digital marketing. Check out our blog post on the types of digital marketing to learn more!

Thanks for reading! This article has helped you understand the different types of SEO and how they can be used to improve your ranking in search engines. If you have any questions, feel free to leave a comment below. Happy SEOing!

Also read: A Complete Guide To SEO For SAAS

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