Google Ads is a powerful tool for businesses of all sizes, but crafting the perfect ad copy is often the deciding factor between success and failure. Think about it—your Google Ad is competing with dozens of others in the same space. You only have a few characters to grab attention, communicate your message, and convince someone to take action.
This can be stressful, especially if you’re not a seasoned copywriter or if you’re juggling multiple campaigns. But what if I told you that there are tools out there that can help you create highly persuasive Google Ads copy—without all the guesswork? That’s right, with the right software, you can create compelling ads that drive clicks, conversions, and ultimately, a higher ROI.
In this blog, we’re going to dive into the 7 best Google Ads copywriting software available right now, so you can craft high-performing ads that take your campaigns to the next level. These tools are designed to save you time, help you generate creative ideas, and ensure that your copy is optimised for conversions.
Why Is Copywriting So Important For Google Ads?
Before we get into the software, let’s first talk about why copywriting is so important when it comes to Google Ads. Sure, you’ve probably heard that “content is king,” but what does that actually mean in the context of PPC (pay-per-click) advertising?
Google Ads gives you limited real estate to make a big impact. With only a few characters available in your headline and description, every word counts. You need to:
- Capture attention quickly – People are bombarded with ads and distractions online. Your copy needs to stand out immediately.
- Communicate value clearly – What problem does your product or service solve? Why should someone choose you over a competitor? Your copy needs to address these questions without being wordy.
- Drive action – Whether you want someone to make a purchase, fill out a form, or visit your site, your ad copy needs to include a clear call-to-action (CTA).
Without great ad copy, even the most well-targeted Google Ads campaign can fail. That’s why using specialised software can be a game-changer.
7 Best Google Ads Copywriting Software
There are several copywriting tools that can help create compelling Google Ads copy by utilising AI to generate attention-grabbing headlines, persuasive descriptions, and effective calls to action. Here are seven of the best Google Ads copywriting software options:
Writesonic – Your AI Copywriting Companion
Kicking off our list is Writesonic, one of the most popular AI copywriting tools on the market today. If you’re looking for software that combines ease of use with powerful results, Writesonic should be high on your list.
How It Works?
Writesonic uses AI to generate ad copy that’s designed to convert. All you need to do is input some basic details—like your product name, a brief description, and your target audience—and the software takes it from there. In just a few seconds, you’ll receive multiple variations of ad copy that you can review, edit, and optimise.
Why It’s Great for Google Ads?
One of the best things about Writesonic is its versatility. Whether you’re writing ads for Google Search, Display, or Shopping campaigns, this tool can help. The AI is trained to focus on conversion principles, meaning your ads will be crafted with the end goal in mind—driving action.
For instance, if you’re selling a digital product, Writesonic can generate an ad copy that emphasises your product’s key benefits, highlights any discounts or offers, and encourages users to click through to your landing page.
Example:
Let’s say you’re promoting an online course about digital marketing. You might input details like:
- Product: Digital Marketing Masterclass
- Description: Learn SEO, social media marketing, email marketing, and more in just 6 weeks.
- Audience: Small business owners and marketing professionals.
Based on this, Writesonic will generate variations of ad copy, such as:
Headline: “Become a Digital Marketing Pro in Just 6 Weeks!”
Description: “Master SEO, social media, and email marketing. Enrol now and take your business to the next level!”
Pricing
Here are the pricing details from Writesonic:
- Free: $0 (Includes 25 credits, one time)
- Individual: $16 per month billed annually or $20 billed monthly (Includes 50 credits)
- Standard: $79 per month billed annually or $99 billed monthly (Includes 1 team members and 1,000 credits)
- Professional: $199 per month billed annually or $249 billed monthly (Includes 3 team members and 3,000 credits)
- Advanced: $399 per month billed annually or $499 billed monthly (Includes 5 team members and 6,500 credits)
For more details, visit the Writesonic pricing page.
Pro Tip
Don’t just settle for the first variation of ad copy the tool generates. Use Writesonic to create multiple versions of your ad and run A/B tests to see which performs best. Testing is key when it comes to optimising your Google Ads campaigns.
Copy.ai – Simplify Your Copywriting
Next up is Copy.ai, another popular AI copywriting tool that can help you write high-converting Google Ads copy. What makes Copy.ai unique is its simplicity—it’s incredibly user-friendly, making it perfect for marketers who may not have a lot of experience with writing or PPC campaigns.
How It Works?
Copy.ai offers a wide range of templates, including specific options for Google Ads. To use it, you simply select the Google Ads template, input a few details about your product or service, and let the AI do the rest.
In seconds, Copy.ai will generate multiple ad copy variations. You can mix and match the best parts from each version, or use one of the suggestions as is.
Why It’s Great for Google Ads?
Google Ads success relies heavily on making the most out of limited character space. With only 30 characters for your headline and 90 characters for your description, every word matters. Copy.ai helps you create copy that’s punchy and to the point, ensuring that you grab attention without wasting valuable space.
Copy.ai is especially great for businesses that run Display or Search campaigns because it focuses on brevity and impact. The tool generates concise headlines and compelling descriptions that get straight to the point.
Example:
Imagine you’re running a promotion for a new skincare product. You might input details like:
- Product: Anti-aging night cream
- Benefits: Reduces wrinkles, firms skin, and hydrates overnight.
- Audience: Women over 30 who are looking for anti-aging skincare solutions.
From this, Copy.ai might generate something like:
Headline: “Say Goodbye to Wrinkles While You Sleep!”
Description: “Firm and hydrate your skin overnight. Shop now and see the results!”
Pricing
Here are the pricing details from Copy.ai:
- Free: $0 (1 Seat, 2,000 Words in Chat)
- Starter: $36/mo, Billed $432/yr (1 Seat, Unlimited Words in Chat)
The Enterprise Plan is customised and contact the Accounts team for pricing.
For more details, visit the Copy.ai pricing page
Pro Tip
In addition to Google Ads, Copy.ai can also help with other forms of copywriting, like social media posts and landing page copy. If you’re running an integrated marketing campaign, you can use Copy.ai to maintain a consistent voice and tone across all your platforms.
AdZis – Tailored Ads for E-commerce Brands
If you’re in the e-commerce space, AdZis is a fantastic option. This tool is specifically designed to help online retailers create product-focused ad copy that drives clicks and sales.
How It Works?
AdZis takes your product data—such as titles, descriptions, features, and benefits—and generates ad copy that’s optimised for e-commerce. It’s tailored to the unique needs of online retailers who need to produce a lot of ad copy quickly.
For example, if you run an online clothing store, you can upload your product catalogue to AdZis, and it will generate ad copy for each product based on its specifications and audience appeal.
Why It’s Great for Google Ads?
What makes AdZis particularly effective for Google Ads is its focus on e-commerce. Many Google Ads copywriting tools are more general, but AdZis is built to help you highlight specific product features, run promotional campaigns, and even craft seasonal or holiday-focused ads.
Whether you’re promoting a new product launch, offering a discount, or running a flash sale, AdZis can generate the kind of ad copy that gets people clicking and buying.
Example:
Let’s say you’re promoting a new line of eco-friendly sneakers. You might input product details like:
- Product: Eco-friendly sneakers
- Features: Made from recycled materials, comfortable fit, available in multiple colours.
- Audience: Environmentally conscious consumers, ages 18-35.
AdZis would generate ad copy like:
Headline: “Step Into Style with Eco-Friendly Sneakers”
Description: “Made from recycled materials, these sneakers are stylish, sustainable, and comfortable. Shop now!”
Pricing
The AdZis Done-For-You service offers the following pricing:
- Managed Services: $99/month, including 5 videos/shorts/reels, 3 listicle blogs, 24 social posts (across up to 3 social channels), with a hands-free agency model.
- Product Descriptions (Tier 2): $60 for 100 products (human proofreading and customization included).
- Product Descriptions (Tier 3): $3-$8 per product, written from scratch by expert copywriters.
For more details, you can visit the AdZis pricing page.
Pro Tip
AdZis isn’t just limited to Google Ads. You can also use it to generate product descriptions for your website, Amazon listings, or other e-commerce platforms. Keeping your messaging consistent across all channels can help improve your overall conversion rates.
Jasper (formerly Jarvis) – AI Copy That Converts
You’ve probably heard of Jasper by now (formerly known as Jarvis). Jasper has made waves in the digital marketing space for its ability to generate high-quality, conversion-optimised copy. It’s one of the most popular AI-powered copywriting tools and is trusted by marketers across various industries.
How It Works?
Jasper allows you to create Google Ads copy by simply providing a brief description of your product or service. The tool then generates multiple variations of ad copy, focusing on key messaging, emotional triggers, and CTAs that are designed to drive conversions.
One of Jasper’s standout features is its ability to adapt its tone and style to match your brand’s voice. Whether you need a formal, professional tone or a more casual, conversational one, Jasper can deliver.
Why It’s Great for Google Ads?
Jasper excels at writing persuasive, action-oriented copy. Whether you’re promoting a B2B service, a consumer product, or even a local business, Jasper’s AI is trained to create a copy that speaks to your target audience and gets results.
Plus, it’s incredibly flexible. Jasper can help you write ad copy for a variety of Google Ads formats, including Search ads, Display ads, and even Shopping ads. It can also generate landing page copy, social media posts, and more—making it a one-stop-shop for your entire marketing funnel.
Example:
Let’s say you’re running a Google Ads campaign for a local fitness studio. You might input:
- Product: Fitness studio membership
- Features: Access to classes, personal training, and state-of-the-art equipment.
- Audience: Local residents, ages 25-50, interested in fitness and wellness.
Jasper might generate something like:
Headline: “Join Our Fitness Studio and Get Your First Month Free!”
Description: “Access classes, personal training, and top-tier equipment. Sign up today and start your fitness journey.”
Pricing
Here are the pricing details for Jasper AI:
- Creator Plan: $39 per month per seat.
- Pro Plan (Pro): $59 per month per seat.
- Business Plan: Custom pricing, contact sales for details.
For further details, you can explore the full features and options on the Jasper AI pricing page.
Pro Tip
Jasper also offers features for creating long-form content like blog posts and email marketing copy. This means you can use it not just for your Google Ads, but for building out your entire marketing ecosystem.
Hypotenuse AI – Data-Driven Copywriting
If you prefer a more analytical approach to copywriting, Hypotenuse AI is worth checking out. Hypotenuse uses data-driven insights to help you write Google Ads copy that resonates with your target audience.
How It Works?
Hypotenuse AI gathers data about your audience, industry, and competitors to create highly targeted ad copy. The tool’s AI analyses this data to understand what kind of messaging will work best for your specific audience, and it generates ad copy that’s designed to drive results.
What sets Hypotenuse apart from other AI tools is its focus on personalization. Rather than generating generic ad copy, it uses your audience data to create ads that feel more tailored and relevant.
Why It’s Great for Google Ads?
Google Ads copywriting is all about relevance. Hypotenuse helps you create ads that speak directly to your audience’s needs, desires, and pain points, increasing the likelihood that they’ll engage with your ad.
This is especially helpful for businesses in competitive industries, where standing out requires a deep understanding of your target audience. Hypotenuse allows you to leverage data to create more personalised, impactful ads that drive conversions.
Example:
Imagine you’re promoting a premium meal delivery service. You input details like:
- Product: Gourmet meal delivery
- Features: Fresh, locally sourced ingredients, ready-to-eat meals, customizable plans.
- Audience: Busy professionals, ages 30-50, interested in healthy eating.
Hypotenuse might generate something like:
Headline: “Healthy, Gourmet Meals Delivered to Your Door!”
Description: “Fresh, locally sourced ingredients. Ready in minutes. Sign up for our meal delivery service today!”
Pricing
Here is the pricing for Hypotenuse AI:
- Basic: $150/month billed annually (1 seat)
- Ecommerce Pro: Starts from $500/month (5 seats)
The Ecommerce Custom plan is customised and has Custom seats. Contact sales for pricing.
For more details, visit Hypotenuse AI Pricing.
Pro Tip
The more data you feed Hypotenuse, the better your results will be. Make sure to include as much information as possible about your audience, their preferences, and their buying behaviour. The tool will use this data to generate more effective ad copy.
Anyword – Predict Your Ad’s Success
Anyword takes the guesswork out of copywriting by helping you predict how well your ad copy will perform before you even launch your campaign. This tool uses predictive analytics to estimate the effectiveness of different versions of your ad copy.
How It Works?
With Anyword, you input your product details, and the AI generates ad copy that’s optimised for conversions. What sets Anyword apart is its ability to predict how each version of your ad copy will perform. You’ll receive a performance score for each variation, allowing you to choose the one that’s most likely to succeed.
Why It’s Great for Google Ads?
Anyword helps you take a data-driven approach to your Google Ads campaigns. Instead of guessing which version of your ad copy will perform best, you can rely on Anyword’s predictive analytics to choose the most effective option.
This can save you a lot of time and money, as you won’t have to run as many A/B tests to figure out which copy resonates with your audience. You’ll know upfront which version is most likely to drive clicks and conversions.
Example:
Let’s say you’re promoting a new app for tracking personal finances. You input details like:
- Product: Personal finance tracking app
- Features: Track expenses, set budgets, and save more money.
- Audience: Individuals aged 18-35, interested in financial management.
Anyword might generate the following ad copy:
Headline: “Take Control of Your Finances with Our Easy-to-Use App!”
Description: “Track expenses, set budgets, and save more money. Download now and start managing your finances!”
Anyword will then provide a performance score for each version of your ad copy, allowing you to choose the one that’s most likely to succeed.
Pricing
Here is the summary of the Anyword pricing:
- Starter Plan: $49/month – For solo marketers and freelancers.
- Data-Driven Plan: $99/month – For marketing teams focused on performance-driven content.
- Business Plan: $499/month – For teams using AI trained on successful past campaigns.
- Enterprise Plan: Custom pricing – For large organisations needing tailored AI solutions.
You can view full details on the Anyword pricing page..
Pro Tip
Use Anyword’s predictive analytics to test different variations of your call-to-action (CTA). A strong CTA can make all the difference in driving conversions, and Anyword can help you figure out which version will be most effective.
Unbounce Smart Copy – AI-Powered Ads with a Human Touch
Last but not least is Unbounce Smart Copy, an AI-powered copywriting tool that focuses on creating natural-sounding, human-like ad copy. If you’ve ever felt like AI-generated copy can be a bit robotic, Unbounce Smart Copy is here to change that.
How It Works?
Unbounce Smart Copy allows you to create Google Ads copy by inputting a few details about your product or service. The tool then generates an ad copy that’s designed to feel more natural and engaging, avoiding the stiff, formulaic tone that some AI tools produce.
Why It’s Great for Google Ads?
What makes Unbounce Smart Copy stand out is its focus on creating ad copy that doesn’t feel like it was written by a machine. This is crucial for Google Ads, where authenticity and personalization can make a big difference in click-through rates and conversions.
Unbounce Smart Copy is also part of the larger Unbounce platform, which offers a range of tools for creating high-converting landing pages, so you can create a seamless ad-to-landing page experience.
Example:
Imagine you’re promoting a new SaaS product for small businesses. You input details like:
- Product: Small business accounting software
- Features: Manage invoices, track expenses, and generate financial reports.
- Audience: Small business owners and freelancers.
Unbounce Smart Copy might generate something like:
Headline: “Simplify Your Business Finances with Our Easy-to-Use Software!”
Description: “Track expenses, manage invoices, and stay on top of your finances. Try it for free!”
Pricing
The Unbounce Smart Copy pricing is structured as follows:
- Free Plan: Available at $0 per month with limited features.
- Essential Plan: $9 USD per month (billed annually as $96), offering 200 credits per month and up to 3 projects.
- Unlimited Plan: $49 USD per month (billed annually as $480), providing unlimited credits and projects.
Each plan includes templates, multi-language support, and a Chrome extension.
For more detailed information, you can visit the Unbounce Smart Copy pricing page.
Pro Tip
Use Unbounce Smart Copy in conjunction with Unbounce’s landing page builder to create a cohesive, high-converting ad campaign. A well-optimised landing page can significantly boost your Google Ads performance.
How To Choose The Right Copywriting Tool For Your Google Ads?
Now that we’ve gone through the top 7 Google Ads copywriting tools, you might be wondering: Which one should I choose? The answer depends on your specific needs, business size, and marketing goals. Here’s a quick breakdown to help you decide:
- For small businesses and freelancers: Writesonic and Copy.ai offer affordable pricing plans and user-friendly interfaces, making them great options if you’re just getting started with Google Ads.
- For e-commerce brands: AdZis is specifically designed for online retailers and can help you create product-focused ads that drive sales.
- For data-driven marketers: Hypotenuse AI and Anyword are great choices if you want to take a more analytical approach to copywriting. These tools use data and predictive analytics to optimise your ad copy for conversions.
- For large-scale campaigns: Jasper and Unbounce Smart Copy are highly versatile tools that can scale with your business. Whether you’re running Google Ads, creating landing pages, or writing email marketing copy, these tools can help you streamline your entire marketing funnel.
Final Thoughts
Google Ads copywriting doesn’t have to be a daunting task. With the right software, you can create high-performing ads that grab attention, communicate value, and drive action. Whether you’re a small business owner, a marketer, or an e-commerce entrepreneur, these tools can help you craft ad copy that skyrockets your ROI.
Remember, the key to successful Google Ads is not just about targeting the right audience or bidding on the right keywords—it’s about delivering the right message. And with the help of these 7 tools, you can create ad copy that resonates with your audience and drives the results you’re after.
So why wait? Give these tools a try and start optimising your Google Ads campaigns today!
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