Achieving higher traffic and ranking for a website involves various strategies. “How to increase traffic and ranking from backlinks?” is a common question, and the process requires effort to see positive results. Employing proper techniques, mainly through white hat backlinks, can enhance your website’s visibility and performance over time, although not instantly.
In this blog post, we will discuss backlinks, history, and seven ways that you can use to generate backlinks and boost your website’s traffic and ranking. We will also talk about their importance in SEO. So, if you want to improve your website’s ranking and traffic, read on!
What Is Meant By Traffic And Ranking In SEO?
“Traffic” and “ranking” are often used interchangeably but differ. Traffic pertains to the number of individuals visiting your website, while the ranking results are the elevation of your website’s position on search engine results pages (SERPs).
You can have a lot of traffic but still have a low ranking, and vice versa. However, the higher your ranking is, the more traffic you will get. This is because people are likelier to click on links at the top of SERPs than those that appear further down.
There Are Two Types Of Website Traffic:
Organic Traffic
Organic traffic comes from people finding your website through search engines like Google.
Paid Traffic
Paid traffic comes from clicking on ads that appear on SERPs.
Why Is Traffic Important?
- Traffic is significant because it helps attain your target audience and accomplish your business objective… For example, if you want to sell products or services online, encourage individuals to explore your website and discover what you offer.
- If you want people to sign up for your newsletter, you need them to visit your website so that they can see the sign-up form. And if you want people to contact you again, they need to be able to find your website first.
Why Is The Ranking Important?
- The ranking is important because it determines how much traffic you will get. The higher your ranking, the more likely people will find and click on your website.
- This underscores the significance of SEO (search engine optimization). Enhancing your website for search engines has the potential to boost your ranking and increase organic traffic.
- Many factors contribute to a good ranking, but one of the most important is backlinks. The more high-quality backlinks you have, the higher your ranking will be.
In short, achieving your goals with traffic and ranking will be easier. This is why generating as much organic traffic and higher ranking as possible from search engines like Google is essential.
What Are Backlinks And Why Are Backlinks Important?
Backlinks are links pointing to your website. Also called inbound links, they act as a vote of confidence for your site. A more significant number of backlinks leads to elevated rankings for your website on search engines such as Google, Bing, etc. A backlink is basically when another website links to yours.
Backlink Passes link juice and increases your website’s authority, leading to better rankings.
Several other factors are also important for SEO, but backlinks remain one of the most crucial ranking factors.
Backlinks help increase traffic and ranking of the website, which directly increases your website’s authority, leading to better rankings in search engines. They also act as a vote of confidence from other websites, leading to more traffic coming to your site.
In addition, backlinks are valuable for establishing relationships with other website proprietors and bloggers in your industry. This can lead to guest blogging opportunities, joint ventures, and other collaboration possibilities.
So, if you’re not already using backlinks in your SEO strategy, now is the opportune moment to begin!
There are many ways to generate backlinks, but not all are equal. The section below will discuss some of the best ways to create backlinks and boost your website’s traffic.
There Are Two Types Of Backlinks:
- Do-follow
- No-follow
When building backlinks, you want to ensure that the backlinks you create should all be do-follow links so that you can benefit from them the most.
Now that we’ve reviewed some things to remember when building backlinks let’s look at some of the best ways to generate them.
Now it turns to “How To Increase Traffic And Ranking?”.
How To Increase Traffic And Ranking From Backlinks?
There are many ways to increase the traffic and ranking of a website. However, not all methods are equally effective. But Backlinks are the most potent methods to Increase Traffic and Ranking of a website.
History Of Backlinks In SEO
Backlinks in SEO have been around since the initial stages of the Internet’s development when search engines were first introduced; the earliest search engine was Archie, built-in 1990. It was followed by WAIS (Wide Area Information Server), Gopher, and the World Wide Web. The first web crawler was created in 1993 when backlinks began to be used as a website ranking factor.
The earliest backlinking algorithm was called PageRank, developed by Larry Page (the co-founder of Google). This algorithm examined the number of backlinks a website had to determine its importance. The more backlinks a site had, the higher it would rank on PageRank. But as time passed, the algorithm changed, and now it looks at the quality of backlinks and quantity.
Black Hat SEO (Link Building) Techniques
Earlier, some black hat SEO techniques were used for gaming the system. Still, as the Google algorithm has become more sophisticated, these techniques will not work and may result in Google penalizing your website. So, it is essential to avoid using any black hat SEO techniques.
Some of the typical black hat SEO techniques are:
- Spamming comment sections with links to your website
- Creating link farms (collections of low-quality websites that all link to each other)
- Buying backlinks from low-quality websites
- Hiding links on your website by making them the same color as the background
- Using keyword-rich anchor text for your backlinks (e.g., “cheap car insurance” instead of “click here”)
Now, look at some things you should remember when building High-backlinks to your website. These are all factors that search engines will consider when determining the quality of backlinks.
High-Quality Link-Building SEO Factors:
- Relevancy
The first and most crucial factor is relevancy. The website linking to yours should be relevant to your industry or niche. For example, if you have a website about car insurance, getting a backlink from a website about pet supplies wouldn’t make sense. Google knows this, and they will penalize you if they see that you’re trying to game the system by getting irrelevant backlinks.
- Anchor Text
It is used as a hyperlink. It’s important to use keyword-rich anchor text when possible, but you also want to avoid repeatedly using the exact text. It looks spammy to Google,
- PageRank
When getting backlinks, you want to ensure they come from websites with high PageRank scores. It is a metric developed by Google to measure the quality of websites. It spans from 0 to 100, with 100 representing the most elevated.
- Domain Authority
Like PageRank, you want to ensure you get backlinks from websites with high DA scores. Moz created a metric that evaluates a website’s potential ranking in search engines from 0 to 100, with 100 denoting the maximum performance.
6 Ways To Generate Backlinks (White Hat Link Building) To Boost Traffic and Rankings
High-quality backlinks are essential to search engine optimization (SEO) and can significantly boost your website’s traffic and rankings. Here are seven white hat strategies to generate backlinks:
Become The Source For The Publishers
It is one of the most powerful methods for building high-quality backlinks. But to make this work, you need to produce content worth linking to. That could be in the form of SEO-friendly blog posts, infographics, videos, etc.
If you can create precious content worthy of being featured on other websites or news sites, you will have no problem getting publishers to link to it. The key here is to focus on quality over quantity.
What You Should Publish That Will Attract HARO:
Publish Ultimate Guide
This is similar to the skyscraper technique, but instead of creating one piece of content, you will create a complete guide on a specific topic.
For example, if you’re in the fitness industry, you could create an ultimate guide to losing weight. This guide would be packed with valuable information and resources, such as body fat, nutrient Intake, workout plans, etc., that people can use to lose weight.
Once you’ve created this guide, contact different bloggers and tell them about it. If they find it helpful, they will link to it from their website, which will help increase traffic and generate backlinks.
Building Free Tool
Another great way to generate backlinks is by building a free tool and making it available to people.
For example, if you’re in the SEO industry, you could build a free keyword research tool that people can use to find profitable keywords. This would be a valuable resource for people in your industry, and once they start using it, they will link to it from their website.
Create Infographics
Infographics are a great way to get people to link to your website. They are easy to understand, share, and engage the audience.
To craft an infographic that entices people to create links, you must ensure it is packed with valuable information and data relevant to your industry.
Once you’ve created the infographic, please share it and tell them about it. If they find it helpful, they will share it with their audience, which will help increase traffic.
Broken Link Building
This method entails discovering broken links on websites and replacing them with your own.
For example, let’s say you come across a blog post that is linking to an article that no longer exists. You must reach out to the website owner about the broken link. Then, you can suggest your article as a replacement. If they find your article a good fit, they will substitute the broken link with yours, thereby aiding in the creation of backlinks.
Guest Posting
It is a method of authoring an article for another website within your industry, with the interchange of obtaining a backlink to your site.
For example, you’re a fitness coach and come across a website looking for guest bloggers. You can reach out to them and pitch them an article idea that would be relevant to their audience. If they like your idea, they will allow you to write the article for their website and include a backlink.
Not only will this help to generate backlinks, but it will also help increase traffic to your website.
How To Be A Resource For HARO?
Steps to resourcing the HARO:
- Go to their website and sign up as a source.
- Once you’re signed up, you will get emails from them with different opportunities to apply to be featured.
- Respond to the email with your pitch and why you would be a good fit for the opportunity.
- If they like your pitch, they will feature you in their article/newsletter/etc.
- And once the piece is published, you will have a high-quality backlink to your website.
- Skyscraper Content
This is a process where you create content so good that people can’t help but link to it.
The key here is to create something that has performed well in the past (regarding backlinks), which is truly valuable and share-worthy. This could be in the form of an infographic, blog post, video, etc.
And once you’ve created this piece of content, make sure to promote it like crazy. Reach out to influencers in your industry and tell them about your content.
If they like it, they will share it with their audience, which will help increase traffic to your website and also generate backlinks.
Conclusion
You can boost your website’s traffic and ranking in many different ways. However, the most effective methods are those that involve generating backlinks.
Using techniques such as guest posting, broken link building, and creating infographics, you will get high-quality backlinks from websites relevant to your industry. This will help increase your website’s traffic and improve your website’s ranking in search engines.
If you want to learn more about SEO and how to increase a website’s traffic and ranking, check out our other blogs. In other blogs, we cover everything from keyword research to link building and much more!
This blog helped teach you How To Increase Traffic And Ranking From Backlinks. If you have any questions, feel free to leave them below in the comments section, and we will be happy to get back to you as soon as possible!
No Comments